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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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  • Past 6 months
  • Retail Payments

  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Banking

    Processes: The Mobile Banking Strategy Playbook

    Benjamin Ensor, Myriam Da CostaJanuary 28, 2013

    The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

    • Downloads: 654

  • For eBusiness & Channel Strategy Professionals

    Report:Building Next-Generation Mobile Banking

    Tools And Technologies: The Mobile Banking Strategy Playbook

    Tiffani Montez, Peter WannemacherJanuary 2, 2013

    Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

    • Downloads: 814
    • Comments: 1
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:Making Informed Mobile Payment Investments In China

    Bryan Wang, Wen ZhaoApril 16, 2013

    The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

    • Downloads: 80

  • Charts & Figures:Mobile Habits Translate Into Opportunities To Drive Retail Sales

    How Mobile Influences Sales In The World's Largest Mobile Phone Market

    Kelland WillisMarch 12, 2013

  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Payments Forecast, 2013 To 2017

    US Mobile Payments Will Reach $90 Billion By 2017

    Denee CarringtonJanuary 16, 2013

    Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

    • Downloads: 777

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Peter SheldonApril 24, 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 206

  • For CIO Professionals

    Report:CIOs: Master The Mobile Banking Imperative

    The Mobile Banking Imperative

    Ted Schadler, Peter Wannemacher, Tiffani MontezFebruary 14, 2013

    This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

    • Downloads: 76

  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    Peter Wannemacher, Catherine GraeberJanuary 22, 2013

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 145

  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

    February 5, 2013

    Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Habits Of The Retail Shopper In China

      How Mobile Influences Sales In The World's Largest Mobile Phone Market

      Kelland WillisMarch 12, 2013

      China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

      • Downloads: 216
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Report:Three Disruptive Payment Trends In 2013

      Greater Customer Value And Shifting Economics Will Shape The Future Of Payments In The US

      Denee CarringtonApril 1, 2013

      As we charge forward into 2013, the consumer payments industry will experience heightened competition and new challenges to the status quo. There are many forces reshaping the world of payments. This...

      • Downloads: 559
      • Comments: 2
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Report:2012 US Bank Secure Website Rankings

      Citi Moves To The Top With Added Functionality And A New Look

      Peter Wannemacher, Catherine GraeberJanuary 22, 2013

      Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer...

      • Downloads: 268
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

      February 1, 2013

      Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

      • For eBusiness & Channel Strategy Professionals

        Report:The Global eCommerce Opportunity

        Landscape: The eCommerce Globalization Playbook

        Zia Daniell WigderApril 17, 2013

        Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

        • Downloads: 496
        • Rating:
       
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