Forrester

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

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For eBusiness & Channel Strategy Professionals

Report:US Alternative Payments Forecast, 2011 To 2016

As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport to...

• Downloads: 803
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For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 476
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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: US Retail eBusiness

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

• Downloads: 1905
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For eBusiness & Channel Strategy Professionals

Report:Why Amazon Matters Now More Than Ever

As Amazon.com has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is now top of mind. For many...

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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

• Downloads: 1007
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For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 881
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:The eCommerce Juggernaut Dominates Retail

Landscape: The Retail eCommerce Playbook

In the second chapter of the retail eCommerce playbook, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2016. We discuss...

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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1592
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For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 337

For eBusiness & Channel Strategy Professionals

Report:Must-Have eCommerce Features

Road Map: The Retail eCommerce Playbook

Companies often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the industry...

• Downloads: 869
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For eBusiness & Channel Strategy Professionals

Report:The Five Key Success Factors Of Every eBusiness

Strategic Plan: The Retail eCommerce Playbook

One of the questions that organizations launching an eCommerce operation commonly ask is, "Are there common elements behind success?" With a decade of retail eCommerce behind us, we can see that...

• Downloads: 450
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 758
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For eBusiness & Channel Strategy Professionals

Report:The New Paradigm Of Retail

Vision: The Retail eCommerce Playbook

Agile commerce promises to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All retailers will...

• Downloads: 2660

For eBusiness & Channel Strategy Professionals

Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

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For eBusiness & Channel Strategy Professionals

Report:US Online Holiday Retail Forecast, 2012

US Holiday Online Sales To Top $68 Billion

Forrester estimates that US holiday season online retail sales will grow 15% from 2011 to 2012. We expect consumers to show a willingness to spend this season and to use a variety of touchpoints,...

• Downloads: 336
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For eBusiness & Channel Strategy Professionals

Report:US Cross-Channel Retail Forecast, 2011 To 2016

Mobile Growth To Amplify Web Pre-Shopping More Than Ever

As consumers are more likely to own mobile devices and spend more of their time online than ever before, they are also likely now than ever to use the Web to support their purchases. By 2016,...

• Downloads: 1337
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

• Downloads: 827
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

Benchmarks: The Retail eCommerce Playbook

This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

• Downloads: 1792
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For eBusiness & Channel Strategy Professionals

Report:The Purchase Path Of Online Buyers In 2012

In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a...

• Downloads: 1342
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For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2011 To 2016

eCommerce Tops $200 Billion In 2011

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this...

• Downloads: 2099
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For eBusiness & Channel Strategy Professionals

Report:Why Every Retailer Needs An Online Marketplace

Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

• Downloads: 613
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2012 To 2017

US Online Retail Will Reach $262 Billion In 2013

Online retail in the US continues to grow at a rapid rate, outpacing sales growth at traditional stores and stealing market share from them. We predict that online retail in 2013 will reach $262...

• Downloads: 694