About Forrester
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Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Like many others in the New York region, I am writing this in a cold, mostly power-less house, without landline telephone or Internet connections. Thanks to the foresight and generosity of a neighbor...
With two thirds of 2012 completed, it has become clear that the global tech market is not going to grow as fast this year as we had expected in January. Back then, we predicted that business...
The 2013 New Year has begun with the removal from the global tech market outlook of one risk, that of the US economy going over the fiscal cliff. On New Year's day, the US House of...

Mobility And Analytics Drive Spending Growth Despite Business Pessimism
Slow Adoption Of Newer Product Means Changes Likely In Oracle's Strategy
This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps...

When I do my US tech market sizing and forecasting, I start with the data on business investment in computer equipment, communications equipment, and software in the quarterly National...
With the US presidential election race entering the two-month sprint to election day, I think it is useful to speculate on what a Romney administration would mean for the US tech market (in...
No one would claim that the US tech market is booming. With Europe still mired in recession and debt problems, US economic growth looking soft, and business and consumer worries about the US...
The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up
Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

More SaaS And Commoditization Shape 2013 Growth
CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...
Earlier in 2012, I was fairly bullish about the US tech market, expecting growth of 7% to 7.5% for the near depending on whether or not telecommunications services was included (see April 24, 2012,...
Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

Economic Weakness Will Slow, But Not, Stop Growth
CIOs tracking broader tech market trends to see where their firms stand face a mixed picture, depending on their location. On a global basis, the European recession and weakening economic growth in...

Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases
Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...
Making a tech market forecast always runs the risk of being overtaken by subsequent events. This risk is particularly acute in Europe in June 2012, when the whole euro project hangs on the...
In a separate blog post ("What A Romney Presidency Would Mean For the US Tech Market Outlook"), I analyze what I think would be the likely impact on the US tech market if Mitt Romney is...
The 2012 US election is now over, and the results were about what I expected based on the polls going in: Barack Obama reelected President (although with a wider margin of victory in the popular vote...
We are just at the start of the earnings releases on Q3 2012 vendor revenues and a week and a half from the first release of US GDP data on business technology investment in the quarter, but it is...
Well, it looks like the folks in Washington have done it. The device, called "sequestration," that imposes mandatory across-the-board cuts in Federal defense and non-defense spending is actually...
Political Inertia Hampers Asian Economic And Tech Market Growth
The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...
They Will Grow Twice As Fast As The Enterprise Application Market
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

We Forecast 6% ICT Spending Growth For Both Years
US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...
As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures
In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014
The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

Haven't we seen this show before? Like last year? Once again, Europe wrestles with and is again losing against its debt crisis. Once again, after some promising growth in late...