Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

52 results in Everything

  • Jean-Pierre Garbani
  • For Infrastructure & Operations Professionals

    Report:Transform Your I&O Organization Into An Innovation Machine

    Innovation is seen as the major force behind productivity, competitiveness, and eventually, sustained business growth. IT has been one of the major contributors to business productivity and has shown...

    • Downloads: 468
    • Rating:
  • For Infrastructure & Operations Professionals

    Blog:How Complexity Spilled The Oil

    The Gulf oil spill of April 2010 was an unprecedented disaster. The National Oil Spill Commission’s report summary shows that this could have been prevented with the use of better technology....

    • For Infrastructure & Operations Professionals

      Client Inquiry:System Operations Post-Implementation Review

      What, if anything, should be reviewed, analyzed, and evaluated as part of the post-implementation review (PIR) for system operations? What operational items should be reviewed and analyzed as part of...

      • For Infrastructure & Operations Professionals

        Charts & Figures:IT Management Abstractions

      • For Infrastructure & Operations Professionals

        Report:Deliver Technology Services Faster, Cheaper, And Better

        Executive Overview: The Service Management And Automation Playbook

        Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in...

        • Downloads: 710
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Realize Practical Application Performance Management

        Application performance management (APM) is a natural evolution of infrastructure monitoring. As IT management evolves toward service management and ultimately to business technology, quality of...

        • Downloads: 251
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Workload And Process Automation Must Converge

        The Next Stage In I&O Industrialization Requires Building An Integrated Automation Management Layer

        Until now, workload automation and run book automation — followed by solutions aimed at automating specific I&O processes — appeared as separate avenues. Today, workload automation uses...

        • Downloads: 529
        • Comments: 1
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

        Strategic Plan: The I&O Practice Playbook

        The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

        • Downloads: 302
      • For Infrastructure & Operations Professionals

        Report:Market Overview: Capacity Management And Planning Tools In 2013

        Reap The Agility And Financial Benefits From Emerging Infrastructure

        The emergence of inexpensive server technology and cloud infrastructure has caused many IT infrastructure and operations (I&O) professionals to simply dismiss the need for accurate workload and...

        • Downloads: 181
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Case Study: Xchanging's Strategic Implementation Of Business Service Management

        Lessons Learned In Successfully Deploying BSM In A Fast-Growing Enterprise

        Xchanging uses a unique "enterprise partnership" model whereby Xchanging creates a jointly owned company with the partner organization. The resources and assets from the partner are transferred into...

        • Downloads: 206
      • For Infrastructure & Operations Professionals

        Report:Avoid Tactical, Narrow Service Management And Automation Strategies

        Strategic Plan: The Service Management And Automation Playbook

        This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

        • Downloads: 824
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Develop Your Service Delivery Monitoring Strategy

        Service Management And Automation

        Service delivery monitoring is a critical enabler that IT infrastructure and operations (I&O) leaders must invest in to foster the transition from IT to business technology (BT). Why? As the IT...

        • Downloads: 444
      • For Infrastructure & Operations Professionals

        Report:Case Study: Gaining Visibility Into The Experiences And Issues Of Securitas France Users

        Security services is a growth industry fueled by global development and the need, in many countries, for custom services such as specialized guarding and surveillance. This demand for security...

        • Downloads: 65
      • For Infrastructure & Operations Professionals

        Blog:Evaluating Complexity

        We’re starting to get inquiries about complexity. Key questions are how to evaluate complexity in an IT organization and consequently how to evaluate its impact on availability and performance...

        • For Infrastructure & Operations Professionals

          Report:Business Service Management: Beyond 2012

          Business service management (BSM) is a way to bridge the user's view of applications and services to the IT operations' view of infrastructure; it maps business services to the components used to...

          • Downloads: 395
        • For Infrastructure & Operations Professionals

          Report:I&O Execs: It's Time To Rediscover BSM

          Look To BSM Point Tools To Improve I&O's Change Management And Incident Management Processes

          The original business service management (BSM) concept is founded on the capability to map business services to infrastructure components. This gives end users visibility into IT as well as bridges...

          • Downloads: 369
        • For Infrastructure & Operations Professionals

          Blog:Is Infrastructure & Operations Vulnerable To Job Market Trends?

          A couple of weeks ago, I read that one of the largest US car makers was trying to buy out several thousand machinists and welders. While we have grown accustomed to bad news in this economy, what I...

          • For Infrastructure & Operations Professionals

            Blog:If You Don’t Manage Everything, You Don’t Manage Anything

            I’m always surprised to see that the Citroen 2CV (CV: Cheval Vapeur, hence the name Deux Chevaux) has such a strong following, even in the United States. Granted, this car was the epitome of...

            • For Infrastructure & Operations Professionals

              Report:The Writing On IT's Complexity Wall

              The Future Role Of IT Management Software

              The past years have seen IT organizations struggle with issues of service development, deployment, and delivery. Forrester believes that these issues are directly linked to the increased complexity...

              • Downloads: 533
            • For Infrastructure & Operations Professionals

              Report:Competitive Analysis: Application Performance Management And Business Transaction Monitoring

              A SWOT Analysis Of APM And BTM Software Vendors

              IT and business services have grown exponentially in size, diversity, and complexity over the past few years. The complexity of many transactional business services has reached a point where the...

              • Downloads: 1894
            • For Infrastructure & Operations Professionals

              Report:Trends: The Diversification Of End User Experience Monitoring

              Expand End User Monitoring For A More Proactive I&O

              Understanding the performance of a business service starts with monitoring at the end user level, a trend that software-as-a-service (SaaS) and other forms of cloud computing are reinforcing. But...

              • Downloads: 715
            • For Vendor Strategy Professionals

              Blog:Lesson From History

              I am starting to see signs of important changes in technology and IT organizations. The increased complexity of IT and business services forces the industry down a new path. In this context, there...

              • For Infrastructure & Operations Professionals

                Report:IT Infrastructure And Operations: The Next Five Years

                The Cloud On IT's Horizon

                Interest in cloud technology and cloud economics abounds. While the technology delivers immediate reductions in capital costs, Forrester believes that cloud computing's greatest benefits will come...

                • Downloads: 3255
              • For Vendor Strategy Professionals

                Blog:Of Social Computing And Filtering Through The Information Deluge

                While it may have taken humans thousands of years to progress from oral to written to audio and then to video communications, in the past five years, the Internet has accelerated at a breakneck pace...

                • For Infrastructure & Operations Professionals

                  Blog:The Convergence Of IT Automation Solutions

                  We are sometimes so focused on details that we forget to think clearly. Nothing new there; it’s still a story about trees and forest. A few years ago, this was clearly the case when I met with...

                  • For Infrastructure & Operations Professionals

                    Report:I&O's New Capacity Planning Organization

                    Virtualization And Cloud Computing Force A New Organizational Model That Decentralizes Capacity Management And Centralizes Capacity Planning

                    The precipitous and predictable drops in IT hardware unit-costs during the past 20 years made capacity planning obsolete. It was cheaper to overprovision than to hire experts. But infrastructure...

                    • Downloads: 617
                   
                  Loading...

                  Browse

                  About Forrester

                  Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                  Roles We Serve

                  Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                  Analysts & Coverage Areas

                  Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                  Forrester Leadership Boards

                  Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                  Consulting

                  Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                  Community

                  Connect with peers and analysts, share your views, and ask questions on key business issues.

                  Blog

                  Forrester analysts weigh in on the latest business and technology news.

                  • BROWSE
                  • Register
                  • Call +1 617.613.5730
                  • Cart