Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

34 results in Everything

  • Noel Yuhanna
  • For Application Development & Delivery Professionals

    Report:Database Tools Fill Gaps In Vendors' Bundled Tools

    DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS

    Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...

    • Downloads: 444
  • For Application Development & Delivery Professionals

    Report:Seven Top Integration Trends For 2011 To 2012

    The Need For Speed, Services, And SaaS Is Shaping The Integration Future

    Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

    • Downloads: 1747
    • Rating:
  • For Application Development & Delivery Professionals

    Report:SQL Azure Raises The Bar On Cloud Databases

    Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution

    Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...

    • Downloads: 509
  • For Application Development & Delivery Professionals

    Charts & Figures:Solutions To Support Large And Complex BI Initiatives

  • For Application Development & Delivery Professionals

    Report:Case Study: HealthNow Implements A Data Services Layer Using Informatica 9 Platform

    Today, most organizations face growing data integration challenges due to increased data volume, complex data types, and an increased business need for real-time data. Information-as-a-service (IaaS)...

    • Downloads: 334
  • For Application Development & Delivery Professionals

    Report:Your Enterprise Data Archiving Strategy

    Data Archiving Is A Flexible Technology That Delivers Many Use Cases

    With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

    • Downloads: 1197
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Why Test Data Privacy Has Become Critical To All Enterprises

    This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...

    • Downloads: 55
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

    IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

    In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

    • Downloads: 771
  • For Application Development & Delivery Professionals

    Report:Why Enterprise Database Security Strategy Has Become Critical

    This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...

    • Downloads: 42
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Data Virtualization, Q1 2012

    Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

    In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

    • Downloads: 1647
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1617
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Trends In ETL Adoption

    This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.

    • Downloads: 29
  • For Application Development & Delivery Professionals

    Blog:Database Migrations Are Finally Becoming Simpler

    Lately I have been getting quite a few inquiries on database migrations asking me about migration approaches, best practices, and tooling. Some of the reasons why companies are looking...

    • For Application Development & Delivery Professionals

      Report:Forrester's Data Management Reference Architecture

      Align Data Management Roles To Create Stronger Business Value

      The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...

      • Downloads: 2792
    • For Application Development & Delivery Professionals

      Client Inquiry:What Are Typical DBA Salary Ranges, And How Large Are The Talent Pools For The Various RDBMS Types?

      We'd like an analyst to speak to the following two questions: 1) What are the typical salary ranges for each of the following database administrator (DBA) positions: MySQL, Oracle, SQL Server, and...

      • For Application Development & Delivery Professionals

        Report:Simpler Database Migrations Have Arrived!

        IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options

        Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...

        • Downloads: 281
      • For Application Development & Delivery Professionals

        Tool:Mobile Development Popularity Is Now On Companies' Radar More Than Ever

      • For Application Development & Delivery Professionals

        Tool:Data Volume Growth Remains A Major Concern For Most

      • For Application Development & Delivery Professionals

        Report:Creating An Enterprise Database Security Plan

        Planning Helps Improve Security And Meet Regulatory Compliance Requirements

        Hackers continue to break into critical databases across the globe, largely because of gaps in database security implementations and lack of cohesive controls. Although enterprises can pass...

        • Downloads: 526
      • For Application Development & Delivery Professionals

        Tool:Database Security Plan Template

      • For Application Development & Delivery Professionals

        Blog:Strong Growth And Innovation Seen For Information-As-A-Service In 2011

        Over the course of this year, I’ve spoken with many organizations that are continuing to expand their usage of information-as-a-service (sometimes called data services) to support new business...

        • For Application Development & Delivery Professionals

          Tool:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

        • For Application Development & Delivery Professionals

          Tool:Forrester Wave™: Database Auditing And Real-Time Protection, Q2 '11

        • For Application Development & Delivery Professionals

          Blog:Take Part In Forrester's Database Management Survey

          Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS...

          • For Application Development & Delivery Professionals

            Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

            Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

            Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

            • Downloads: 652
            • Rating:
          • For Application Development & Delivery Professionals

            Report:Case Study: EMC Tames Oracle ERP Data Growth

            Informatica Helps Archive Data To Improve Performance And Lower Cost

            Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...

            • Downloads: 234
           
          Loading...

          Browse

          About Forrester

          Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

          Roles We Serve

          Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

          Analysts & Coverage Areas

          Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

          Forrester Leadership Boards

          Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

          Consulting

          Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

          Community

          Connect with peers and analysts, share your views, and ask questions on key business issues.

          Blog

          Forrester analysts weigh in on the latest business and technology news.

          • BROWSE
          • Register
          • Call +1 617.613.5730
          • Cart