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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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  • Noel Yuhanna
  • IT Infrastructure & Operations

  • For Application Development & Delivery Professionals

    Report:Your Enterprise Data Archiving Strategy

    Data Archiving Is A Flexible Technology That Delivers Many Use Cases

    Noel YuhannaFebruary 23, 2011

    With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

    • Downloads: 1199
    • Rating:

  • For Application Development & Delivery Professionals

    Tool:Data Volume Growth Remains A Major Concern For Most

    Noel YuhannaFebruary 23, 2011

  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

    Noel YuhannaNovember 08, 2012

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Noel YuhannaNovember 08, 2012

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 656
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Case Study: EMC Tames Oracle ERP Data Growth

    Informatica Helps Archive Data To Improve Performance And Lower Cost

    Noel YuhannaMay 05, 2011

    Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...

    • Downloads: 234

  • For Application Development & Delivery Professionals

    Report:Stay Alert To Database Technology Innovation

    Specialized Data Management Options Abound — Are Any Right For Your Apps?

    Noel YuhannaNovember 19, 2010

    Growth in the volume and pace of business is driving new application and data requirements that are often well beyond the design limits of existing relational database technologies. These include...

    • Downloads: 1135

  • For Application Development & Delivery Professionals

    Tool:Mobile Development Popularity Is Now On Companies' Radar More Than Ever

    Noel YuhannaNovember 19, 2010

  • For Application Development & Delivery Professionals

    Report:SQL Azure Raises The Bar On Cloud Databases

    Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution

    Noel YuhannaNovember 02, 2010

    Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...

    • Downloads: 509

  • For Application Development & Delivery Professionals

    Report:Database Tools Fill Gaps In Vendors' Bundled Tools

    DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS

    Noel YuhannaAugust 12, 2010

    Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...

    • Downloads: 445
 
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