CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Refine your results

Role

Topics

13 results in Everything

  • Ron Rogowski II
  • Past 12 months

  • For Customer Experience Professionals

    Report:Implement Your Digital Customer Experience Strategy

    Road Map: The Digital Customer Experience Improvement Playbook

    Ron Rogowski IIJune 27, 2012

    This report is an update to "How To Build An Implementation Road Map For Your Digital Customer Experience Strategy" originally published on August 11, 2011. In a world of proliferating digital...

    • Downloads: 1764
    • Rating:

  • For Customer Experience Professionals

    Report:The Unified Customer Experience Imperative

    Delivering Experience Excellence Across A Fractured Network Of Digital Touchpoints

    Ron Rogowski IIMay 07, 2013

    Today's digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they...

    • Downloads: 1078
    • Rating:

  • For Customer Experience Professionals

    Report:Digital Customer Experience Trends To Watch, 2013

    Landscape: The Digital Customer Experience Improvement Playbook

    Ron Rogowski IIJanuary 30, 2013

    Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum...

    • Downloads: 1327
    • Rating:

  • Charts & Figures results for

  • For Customer Experience Professionals

    Charts & Figures:Hoppit Changes Recommended Restaurants Based On Prior Clicks

    Ron Rogowski IIJanuary 30, 2013

  • For Customer Experience Professionals

    Report:2013 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead

    Kerry Bodine, Ron Rogowski IIJanuary 03, 2013

    Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

    • Downloads: 1305
    • Rating:

  • For Application Development & Delivery Professionals

    Report:It Ain't Personal; Get Up Close And Contextual

    Supporting Relevant Digital Experiences In The Multichannel World

    Stephen Powers, Anjali Yakkundi, Ron Rogowski IINovember 19, 2012

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 353
    • Comments: 1
    • Rating:

  • For Customer Experience Professionals

    Report:Contextualization

    Delivering Relevant Experiences In The Multichannel World

    Ron Rogowski II, Stephen Powers, Anjali YakkundiNovember 19, 2012

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

    • Downloads: 433
    • Comments: 2
    • Rating:

  • For Customer Experience Professionals

    Report:Improve Your Digital Customer Experience

    Executive Overview: The Digital Customer Experience Improvement Playbook

    Ron Rogowski IIJune 25, 2012

    Today's multichannel customers demand better experiences than they get from firms that design underperforming one-off touchpoints. Faced with an expanding ecosystem of legacy websites, mobile sites,...

    • Downloads: 902
    • Comments: 2
    • Rating:

  • For Customer Experience Professionals

    Blog:Introducing Forrester's Digital Customer Experience Improvement Playbook

    Ron Rogowski IIAugust 15, 2012

    Firms are increasing their focus on and investment in digital touchpoints. Why? Because digital touchpoints are critical parts of the customer experience ecosystem that offer your customers...

    • For Customer Experience Professionals

      Report:Digital Customer Experience Governance Demystified

      Continuous Improvement: The Digital Customer Experience Improvement Playbook

      Ron Rogowski IIFebruary 12, 2013

      Governance has long been a dreaded word in the field of customer experience. It conjures images of automatons locked in dungeons trolling digital properties, hunting for standards violations. But...

      • Downloads: 390

    • For Customer Experience Professionals

      Client Inquiry:What Is The Definition Of Omnichannel And Its Needs?

      Ron Rogowski IIJuly 17, 2012

      What defines omnichannel and its needs today?

      • For Customer Experience Professionals

        Report:Scenario Design Unifies The Splinternet Customer Experience

        Vision: The Digital Customer Experience Improvement Playbook

        Ron Rogowski IIJune 25, 2012

        Companies have historically failed to meet the needs of their customers in individual channels. As customers increasingly engage with multiple channels in pursuit of a single goal, companies need to...

        • Downloads: 776
        • Rating:

      • For Customer Experience Professionals

        Report:Forrester's Customer Experience Maturity Framework For Digital

        Assessment: The Digital Customer Experience Improvement Playbook

        Ron Rogowski IIJuly 10, 2012

        This report is an update to "Executive Q&A: What Forrester's Customer Experience Maturity Framework Means For Digital" originally published on December 6, 2011. To help customer experience...

        • Downloads: 515
        • Rating:

      • For Customer Experience Professionals

        Report:Develop Your Digital Customer Experience Strategy

        Strategic Plan: The Digital Customer Experience Improvement Playbook

        Ron Rogowski IIJune 25, 2012

        This report is an update to "How To Develop Your Digital Customer Experience Strategy" originally published on July 13, 2011. Companies need a digital customer experience strategy to ensure that they...

        • Downloads: 1874
       
      Loading...

      Browse

      About Forrester

      Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

      Roles We Serve

      Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

      Analysts & Coverage Areas

      Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

      Research
      Latest Reports
      Playbooks
      Charts & Figures
      Forrester Waves
      Planned Research
      Data
      Consumer Data
      Business Data
      Events
      Forums
      Webinars
      Workshops
      Tools & Templates
      Vendor Selection Aids
      Best Practice & Self-Assessments
      Models & Calculators
      Document Templates

      Forrester Leadership Boards

      Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

      Consulting

      Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

      Community

      Connect with peers and analysts, share your views, and ask questions on key business issues.

      Blog

      Forrester analysts weigh in on the latest business and technology news.

      • BROWSE
      • Register
      • Call +1 617.613.5730
      • Cart