About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Business' Process Goals Strongly Influence Application Strategy
Most firms have application portfolios with significant redundancy — a legacy of how business needs have been funded or past merger and acquisition activity. Firms initiate application...
As part of the movement to a more community-based environment, we are in the process of moving all our technical architecture information from its current site to a wiki. As we investigated movement...
Road Map: The Business Architecture Playbook
Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver and get pulled in multiple directions. Successful BA programs — th ose with...


A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
Metrics: The EA Practice Playbook
This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and...

Road Map: The EA Practice Playbook
This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...
This tool kit discusses the role and importance of solution architects, the solution architecture process, templates for solution architecture deliverables, and solution architecture best practices.

Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona — and help us design an event that is as relevant and productive...
Executive Overview: The Business Process Management Playbook
In the midst of continuous change — from technology, market, and competitive forces — businesses must become skilled at transforming and inventing new processes while improving their...

Successes And Lessons Learned From Customer References
The EA management suite (EAMS) is the next step in the evolution of EA tools. Going beyond modeling and standards repositories, the EAMS addresses pragmatic EA objectives such as IT planning, road...
You know how technology is changing how businesses operate — how they engage with their customers, deliver products and services, and understand their markets. The...
The purpose of this process guide is to provide an overview of the architecture skills assessment process and step-by-step instructions for using the assessment tool included in Forrester's...
Strategic Plan: The EA Practice Playbook
This report is designed to help enterprise architecture (EA) professionals construct a strategy to become more business-focused, strategic, and pragmatic. Many EA teams strive to be more...

What will business and technology be like in 2020 – and what’s IT’s place in this new world? This is the subject of a teleconference that James Staten and I held for our...
Uli Kalex from Alfabet, whom many of you know, has provided us with a guest post addressing one key fallacy which underlies much of IT’s work with their business. I hope you enjoy it and feel...
This workbook is part of the "Solution Architecture Tool Kit" collection, a companion to the "Solution Architecture Tool Kit: Overview" PowerPoint deck. It includes samples and templates for...

Some enterprise architecture programs become a key capability for the success of their business: ensuring aligned plans, shaping business transformations, or boosting the business value of IT. But...
The InfoWorld/Forrester Enterprise Architecture Awards recognize excellent EA programs — ones that due to their business focus, and strategic yet pragmatic orientation, provide sustained value...
Our company is relaunching our enterprise architecture function. One area of focus is "big rules" for architecture. We currently have a set of more-detailed principles, but we are looking for...
I read Forrester's July 20, 2011, "Eight Ways CIOs Use Capability Maps To Embed Business In The Management Of IT" report. I am interested in leveraging the concepts and techniques. Do you have sample...
Use EA Archetypes To Assess Maturity And Align Effort With Expectations
Enterprise architecture (EA) maturity models abound. Each comes with its own opinion on EA maturity, its own system for scoring it, and a single set of beliefs on the proper role of EA within a firm....
Executive Overview: The Business Architecture Playbook
Strategic change initiatives are proliferating in organizations. There may be multiple programs to improve customer experience, co-existing alongside projects to reduce costs, streamline internal...

As architects, we all know the importance of context. The right architecture for one context – say, an organically growing company – doesn’t work for a company growing by...
Mike Gilpin poses this question in the most recent post to his blog. This question was sparked at Forrester’s Business Process & Application Delivery Forum during a conversation during...
This report outlines the high-level business impact of Forrester's solution for enterprise architecture (EA) executives working on building a high-performance EA practice. Describing the added...
