About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Identifying The Best Partner Choices For ISVs And Service Providers
Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....
Forrester's M&A Value Prediction Framework
Mergers and acquisitions (M&A) can be driven by a variety of different objectives, ranging from strategic asset deals, to patent motivated deals, to hostile takeovers. Acquisitions that lead to the...

B2B communication, with its original form of EDI messages, is the oldest and unfortunately the least flexible form of integration between systems and different enterprises. Many enterprises run B2B...
Informatica is one of the traditional leaders when it comes to data quality and data integration. More than 4,000 customers trust Informatica's software products globally and drive more than...
SAP Gets Serious About The Large Enterprise Application Cloud: Its Long-Term Strategy Should Involve A Triple Platform Play For The Cloud Until now, it looked like SAP was still trying...
Understanding The Fragmented Platform-As-A-Service Market
Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...
Today, Forrester has published its report “Sizing The Cloud”. This report applies Forrester’s sizing methodology for emerging markets to the cloud computing market for the first...
Understanding The Cloud Broker Opportunity
The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

It was only about a year ago when Larry Ellison was confusing the OpenWorld audience with the “cloud in a box” approach, and only a very few CIOs managed to turn a large Oracle landscape...
We just published a new report entitled "The Evolution Of Cloud Computing Markets". It recaps many of the cloud computing market observations from the last two years and categorizes the business...
Oracle’s keynotes and salesforce.com’s presentation next door have never been more confusing and contradictory for large users than they were today. Larry Ellison gave the 41,000...
Axway just announced it will acquire the security specialist Vordel; and you might ask, does this make sense at all? I do believe it does! Actually, I was personally evaluating security vendors as an...
Forrester has done quite a number of reports in the last two years around platform-as-a-service (PaaS) from the long-term strategy perspective from me and from the application developer perspective...
Today Informatica announced the availability of a trust site similar to what other major cloud platforms like salesforce.com (trust.salesforce.com) and NetSuite (with its availability status)...
CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

VMware’s Cloud Portability Promise Powered By Google Every week the platform as a service (PaaS) market has something exciting happening. After VMware recently announced a partnership with...
An important prerequisite for a full cloud broker model is the technical capability of cloud bursting: Cloud bursting is the dynamic relocation of workloads from private environments to cloud...
CeBIT 2012 kicks off tomorrow — and believe it or not, it’s still the world’s biggest IT show, attracting 339,000 visitors last year and very likely even more this year. Cloud...
Actually, most customers do not directly compare Oracle with Salesforce.com, as organizations buy very different things from these two vendors. While Oracle has a diversified portfolio of middleware...
Prior to its annual Sapphire event next week, SAP today announced the new SAP HANA Enterprise Cloud. As I have followed SAP’s...
Understanding And Quantifying The Future Of Cloud Computing
Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...