About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
An Empowered Report: Use Automation To Convert The Geek Culture Of I&O To One That Can Solve Business And Customer Challenges
The explosive growth in mobile, video, cloud, and social technologies is creating a new movement that empowers individuals to solve customer challenges. Individuals who leverage these new powers are...
What are most organizations' expectations regarding 24x7 on-call support for applications — specifically internal applications, not simply customer-facing/web applications? What should we be...
Six Steps IT Ops Can Take To Build A Tighter Relationship With Development Groups
As IT organizations struggle to deal with the changing IT and business landscapes, the concept of DevOps (development + operations = DevOps) has been singled out by many as the way in which...


Executive Overview: The Service Management And Automation Playbook
Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in...

Many industry watchers, including me and my Forrester Research colleagues, often highlight an elite group of management software megavendors commonly known as the “Big Four” that...
Dear Meg, Now that you’ve settled into your latest position as the head of Hewlett-Packard, we wish to make a request of you. That request is, “Please take HP back to the greatness it...
Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...
As many of you know, Forrester conducted a joint research study earlier this year, in conjunction with the US chapter of the IT Service Management Forum (itSMF-USA). The report is finally now...
The Dell brand is one of the most recognizable in technology. It was born a hardware company in 1984 and deservedly rocketed to fame, but it has always been about the hardware. In 2009, its big Perot...
The Future Of Service Monitoring And Management
Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

One of the many hilarious scenes in Monty Python and the Holy Grail is the "Bridge of Death" sequence. This week's news that Dell plans to acquire Quest Software makes one think of a...
The most notable news to come out of the VMworld conference last week was the coronation of Pat Gelsinger as the new CEO of VMware. His tenure officially started over the weekend, on September 1, to...
Embrace IT Process Automation Technology As Your Foundation To Industrial IT
The tasks of the IT infrastructure and operations (I&O) professional have become increasingly complex and susceptible to human error. This is a direct consequence of the sheer volume and diversity of...
According to ITIL (Service Strategy Section 2.2.2), from the customer's perspective, value consists of two primary elements: utility, or fitness for purpose; and warranty, or fitness for use. Utility...
I will postpone the name of my 2012 winner for a bit. I first want to thank the great AR professionals with whom I have the pleasure of working! For those outside the technology vendor world,...
Given the recent news about Boeing's 787 Dreamliner, my title may surprise you. Please read on. As I write this, I am in seat 1A of United flight 1607 from Philly to Houston. playing on the...
In April and May of this year, Forrester and the IT Service Management Forum’s US chapter (itSMF-USA) conducted a joint study to assess the state of ITSM. We collected data from 491 qualified...
I just spent most of this week at the annual itSMF conference called Fusion, held this year at the sprawling Gaylord National Resort below Washington DC. As always, it was a wonderful gathering of...
Exploding Complexity Mandates The Consolidation Of Tools, People, And Knowledge
IT inexorably moves to more sophisticated models of dynamic services and cloud computing. Unfortunately, the most common operational functions remain less than dynamic and continue to focus on...

The Next Stage In I&O Industrialization Requires Building An Integrated Automation Management Layer
Until now, workload automation and run book automation — followed by solutions aimed at automating specific I&O processes — appeared as separate avenues. Today, workload automation uses...

The CMDB Is Flawed, But A SIS Will Prove Priceless To Service Management
The once-promising configuration management database (CMDB) has failed — but the original CMDB promise has not. To benefit from trends such as automation, cloud computing, DevOps, and big data,...

Assessment: The IT Infrastructure Playbook
Even though spending on server, storage, network, and facilities infrastructure consumes 50% of budgets, IT infrastructure and operations (I&O) leaders struggle to answer two critical questions: 1)...

We are currently exploring the data center infrastructure management (DCIM) market to discover some new vendor solution or product in this space. Can you please let us know whether you have any...
On Monday, April 22, IBM announced it acquired UrbanCode, a small but exciting vendor based in Cleveland, OH that is focused on improving various aspects of the application...
Does Forrester have any market share data for Microsoft's System Center system management products?