Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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46 results in Everything

  • Lutz Peichert
  • For Sourcing & Vendor Management Professionals

    Blog:What's Your Take On RfP Versus RfS?

    Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...

    • For Sourcing & Vendor Management Professionals

      Report:Accelerate Your Business Objectives With A Professional SVMO

      Executive Overview: The SVM Practice Playbook

      Rapid changes in technology offerings, along with growing demand for technology-driven innovation, are forcing companies to rely much more heavily on their suppliers. More and more companies are...

      • Downloads: 145
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

      A Hot Market, But Questions About ROI, Vendors, And Integration Remain

      Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

      • Downloads: 234
    • Charts & Figures:Forces That Will Shape The BT 2020 World

      Vision: The SVM Practice Playbook

    • For Sourcing & Vendor Management Professionals

      Report:Achieve Stakeholder Buy-In For Your SVMO

      Sourcing and vendor management (SVM) organizations are the professional link between the internal business demand and the external supply resources. SVM professionals have to engage with business...

      • Downloads: 105
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Client Inquiry:IT Outsourcing Governance Tools

      What tools should I use for IT Outsourcing Governance?

      • For Sourcing & Vendor Management Professionals

        Report:Critical Sourcing Decisions Depend On Your Application Portfolio Analysis

        In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

        • Downloads: 236
        • Comments: 2
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Unifying Vendor Management Activities

        How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers

        Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

        • Downloads: 284
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:The Forrester SVMO Maturity Model

        The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...

        • Downloads: 32
      • For Sourcing & Vendor Management Professionals

        Report:Build SVM's Value Message

        Value Communication: The SVM Practice Playbook

        Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

        • Downloads: 207
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:The Pros And Cons Of Free Solutions In Desktop Videoconferencing

        It Empowers The Workforce, But Puts Pressure On Security And Risk

        Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...

        • Downloads: 299
      • For Sourcing & Vendor Management Professionals

        Report:Introducing The Sourcing Life Cycle 2.0

        Refining The Sourcing Life Cycle To Accommodate Changes In The Technology Landscape

        New technologies, new service delivery models, and new competitive challenges are forcing companies to reconsider the way they source technologies for the business. While in the past cost was the...

        • Downloads: 474
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Create An Effective Sourcing Strategy

        Strategic Plan: The SVM Practice Playbook

        As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

        • Downloads: 447
        • Comments: 1
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Case Study: How Merck Cut Costs And Improved Value By Investing In Vendor Management

        Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...

        • Downloads: 440
      • For Sourcing & Vendor Management Professionals

        Report:Building — Or Re-Invigorating — A Shared Service Center

        In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...

        • Downloads: 646
      • For Sourcing & Vendor Management Professionals

        Client Inquiry:How Do You Define A Sourcing Strategy?

        What do I have to do to prepare for defining a sourcing strategy?

        • For Sourcing & Vendor Management Professionals

          Client Inquiry:How Do You Transition Services To A Third Party?

          How do you transition services to a third party, and what is the impact on both the retained organization managing the service in the future and the IT organization that will receive the service? How...

          • For Sourcing & Vendor Management Professionals

            Report:Cutting SVM's Gordian Knot Of Process Responsibilities

            Processes: The SVM Practice Playbook

            Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

            • Downloads: 126
            • Rating:
          • For Sourcing & Vendor Management Professionals

            Blog:What Vendor Risk Criteria Do You Monitor Constantly?

            Most of my clients today monitor at least their key suppliers to mitigate risk. But the criteria they look at are mostly limited to the contractual ("Do I get what I pay for?") and financial...

            • For Sourcing & Vendor Management Professionals

              Client Inquiry:VMO Responsibilities

              What are additional roles/responsibilities of the VMO?

              • For Sourcing & Vendor Management Professionals

                Report:Ensure The Future Of The SVM Organization With Innovation

                Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...

                • Downloads: 154
              • For Sourcing & Vendor Management Professionals

                Report:Strong Vendor Management Requires New Performance Measurements

                Focus On A Supplier's Market Performance, Not Just Its Delivery Performance

                The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...

                • Downloads: 550
              • For Sourcing & Vendor Management Professionals

                Client Inquiry:What Are The Dos And Don'ts In Setting Up A VMO?

                What are the dos and don'ts in setting up a vendor management office (VMO)?

                • For Sourcing & Vendor Management Professionals

                  Client Inquiry:Vendor Segmentation For A VMO

                  What is the industry framework for vendor segmentation for a VMO?

                  • For Sourcing & Vendor Management Professionals

                    Client Inquiry:Cost Savings Rate For IT Procurement

                    What do I have to do to prepare for defining a sourcing strategy?

                    • For Sourcing & Vendor Management Professionals

                      Report:The Implications Of A New Dynamic Workforce On Sourcing And Vendor Management

                      Generation Y's Presence In The Workforce Is Changing Sourcing Strategy

                      The rising importance of a digital native workforce is one of the key reasons that organizations seek to create a dynamic workplace — a workplace in which employees can work independent of time...

                      • Downloads: 338
                     
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