About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...
Executive Overview: The SVM Practice Playbook
Rapid changes in technology offerings, along with growing demand for technology-driven innovation, are forcing companies to rely much more heavily on their suppliers. More and more companies are...

A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

Vision: The SVM Practice Playbook
Sourcing and vendor management (SVM) organizations are the professional link between the internal business demand and the external supply resources. SVM professionals have to engage with business...

What tools should I use for IT Outsourcing Governance?
In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers
Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...
Value Communication: The SVM Practice Playbook
Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

It Empowers The Workforce, But Puts Pressure On Security And Risk
Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...
Refining The Sourcing Life Cycle To Accommodate Changes In The Technology Landscape
New technologies, new service delivery models, and new competitive challenges are forcing companies to reconsider the way they source technologies for the business. While in the past cost was the...

Strategic Plan: The SVM Practice Playbook
As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
What do I have to do to prepare for defining a sourcing strategy?
How do you transition services to a third party, and what is the impact on both the retained organization managing the service in the future and the IT organization that will receive the service? How...
Processes: The SVM Practice Playbook
Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

Most of my clients today monitor at least their key suppliers to mitigate risk. But the criteria they look at are mostly limited to the contractual ("Do I get what I pay for?") and financial...
What are additional roles/responsibilities of the VMO?
Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...
Focus On A Supplier's Market Performance, Not Just Its Delivery Performance
The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...
What are the dos and don'ts in setting up a vendor management office (VMO)?
What is the industry framework for vendor segmentation for a VMO?
What do I have to do to prepare for defining a sourcing strategy?
Generation Y's Presence In The Workforce Is Changing Sourcing Strategy
The rising importance of a digital native workforce is one of the key reasons that organizations seek to create a dynamic workplace — a workplace in which employees can work independent of time...