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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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  • Anjali Yakkundi

  • For Application Development & Delivery Professionals

    Report:It Ain't Personal; Get Up Close And Contextual

    Supporting Relevant Digital Experiences In The Multichannel World

    Stephen Powers, Anjali Yakkundi, Ron Rogowski IINovember 19, 2012

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 354
    • Comments: 1
    • Rating:

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind

    Anjali YakkundiMay 09, 2012

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D)...

    • Downloads: 1169
    • Rating:

  • For Customer Experience Professionals

    Report:Contextualization

    Delivering Relevant Experiences In The Multichannel World

    Ron Rogowski II, Stephen Powers, Anjali YakkundiNovember 19, 2012

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

    • Downloads: 433
    • Comments: 2
    • Rating:

  • For Application Development & Delivery Professionals

    Report:The Future Of BI

    Vision: The Business Intelligence Playbook

    Boris Evelson, Anjali YakkundiJanuary 10, 2012

    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...

    • Downloads: 1663

  • For Application Development & Delivery Professionals

    Report:Update 2011: Forrester's BI Maturity Assessment Tool

    Anjali Yakkundi, Boris EvelsonDecember 21, 2011

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 173

  • For Application Development & Delivery Professionals

    Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

    Landscape: The Digital Experience Delivery Playbook

    Anjali YakkundiApril 08, 2013

    AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

    • Downloads: 202

  • For Application Development & Delivery Professionals

    Report:Best Practices: Digital Asset Management

    Stephen Powers, Anjali YakkundiNovember 14, 2011

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

    • Downloads: 844
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Capitalize On The Digital Experience Imperative With Better Governance

    Processes: The Digital Experience Delivery Playbook

    Anjali YakkundiFebruary 19, 2013

    Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

    • Downloads: 226

  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Processes: The CRM Playbook

    William Band, Anjali YakkundiNovember 12, 2012

    This report prescribes solution governance best practices for application development and delivery (AD&D) professionals who implement "cloud" customer relationship management (CRM) solutions. While...

    • Downloads: 282
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Define The Right CRM Metrics

    Performance Management: The CRM Playbook

    William Band, Anjali YakkundiApril 10, 2012

    This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship management...

    • Downloads: 1262
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Boris Evelson, Anjali YakkundiAugust 23, 2012

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 617

  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    Anjali YakkundiMay 16, 2013

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 87

  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Anjali YakkundiMay 09, 2013

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 194

  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Service Providers

    Turn The Odd Couple Into The Power Couple

    Anjali YakkundiFebruary 26, 2013

    Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

    • Downloads: 294
    • Comments: 2
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Five Questions When Organizing For Digital Customer Experience

    Organization: The Digital Experience Delivery Playbook

    Anjali YakkundiJanuary 29, 2013

    Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

    • Downloads: 386
    • Rating:

  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Digital Asset Management For Customer Experience, Q2 '12

    Anjali YakkundiJuly 05, 2012

  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Executive Overview: The Business Intelligence Playbook

    Boris Evelson, Anjali YakkundiMay 14, 2013

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

    • Downloads: 1072
 
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