Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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89 results in Reports

  • eBusiness & Channel Strategy
  • Customer Experience Management
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global eCommerce

    Performance Management: The eCommerce Globalization Playbook

    Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

    • Downloads: 642
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Auto Insurance Functionality Rankings

    Benchmarks: The Mobile Insurance Strategy Playbook

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and...

    • Downloads: 311
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 665
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    Successful digital insurance executives recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. With expectations set by...

    • Downloads: 145
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2013: US Online Apparel Retailers

    The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch,...

    • Downloads: 318
  • For eBusiness & Channel Strategy Professionals

    Report:Welcome To The Era Of Agile Commerce

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...

    • Downloads: 3855
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Digital Travel Business

    Multichannel Strategies To Better Serve The Connected Traveler

    The act of traveling may always be immune to digital disruption, but the way in which travelers engage with the experience is ripe for digital enhancement. The Internet has revolutionized the way in...

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Maturity Equates To Mobile Competency

    Assessment: The Mobile eBusiness Playbook

    eBusiness professionals began to develop mobile services in earnest with the launch of the Apple App Store in 2008. They now have five-plus years of experience under their belts. Initially, they...

    • Downloads: 630
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook

    Retail eCommerce has nearly two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report is a...

    • Downloads: 592
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Bank Secure Website Rankings

    Citi Moves To The Top With Added Functionality And A New Look

    Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer...

    • Downloads: 377
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1282
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Language Service Providers 2013

    Selecting A Vendor For Your Translation And Localization Needs

    Increasingly, eBusinesses are looking to internationalization as a way to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful...

    • Downloads: 228
  • For eBusiness & Channel Strategy Professionals

    Report:2013 UK Bank Secure Website Rankings

    Barclays Offers The Most Extensive Online Banking Functionality

    Digital teams at banks should continuously evaluate their secure websites to look for improvements to content and functionality. These teams need to know how their online banking functionality...

    • Downloads: 146
  • For eBusiness & Channel Strategy Professionals

    Report:Understand The Digital Business Landscape

    Landscape: The Digital Business Transformation Playbook

    To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

    • Downloads: 171
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Credit Card Online Sales Rankings

    American Express Takes The Lead With Extensive Functionality

    Credit cards are the top selling financial product in the US, and the majority of credit card applicants apply online. To help eBusiness teams benchmark their credit card sales websites and plan...

    • Downloads: 275
  • For eBusiness & Channel Strategy Professionals

    Report:2013 UK Mobile Banking Functionality Rankings

    Forrester Evaluates Mobile Banking At The Four Largest UK Banks

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

    • Downloads: 342
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption: 2013

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

    • Downloads: 1106
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Powering The Agile Store

    Bringing The Best Of Digital Into The Physical Environment To Empower Customers And Associates Alike

    Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in...

    • Downloads: 529
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 335
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 438
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Introducing The Global Retail Segmentation

    Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

    It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 235
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 1659
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices Case Study: B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook

    As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the chaff...

    • Downloads: 736
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Thrive By Adopting Proven B2C Principles

    Road Map: The B2B eCommerce Playbook

    Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

    • Downloads: 1113
    • Rating: