Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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North America (7)
Europe (1)

7 results in Reports

Multichannel Customer Experience
Bill Doyle

For eBusiness & Channel Strategy Professionals
Report:2013 Mobile Wealth Management Functionality Benchmark
E-Trade And Fidelity Lead The Pack
Bill DoyleJanuary 16, 2013
With investor expectations rising and substantial business at stake, digital wealth management teams know they need to improve their portfolios of mobile sites and apps. Forrester evaluated the...
- Downloads: 333
For eBusiness & Channel Strategy Professionals
Report:Customer Advocacy 2012: How Customers Rate US Banks, Investment Firms, And Insurers
Bill DoyleApril 30, 2012
Our research shows that a key driver of deeper customer relationships among financial services consumers is a trait we call "customer advocacy" — the perception on the part of customers that a...
- Downloads: 615
For eBusiness & Channel Strategy Professionals
Report:Customer Advocacy 2011: How Customers Rate US Banks, Investment Firms, And Insurers
Bill DoyleMarch 8, 2011
Two years after a near collapse of the financial system, consumer trust in many US financial institutions has returned. But some firms rank much higher than others in our customer advocacy ratings....
- Downloads: 819
For eBusiness & Channel Strategy Professionals
Report:Mobile And Social Technologies Come Late To Wealth Management
Younger Generations Are Just The First Wave Of Mobile and Social Adopters
Bill DoyleJune 8, 2011
To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the...
- Downloads: 936
For CMO Professionals
Report:How Financial Services Firms Win Loyal Customers
Customer Advocacy 2011: How Customers Rate US Banks, Investment Firms, And Insurers
Bill DoyleJune 9, 2011
Marketing leaders at top-ranked financial services firms have found the secret to loyal customers. Forrester calls it customer advocacy: customers' perception that a firm does what's best for them,...
- Downloads: 724
For eBusiness & Channel Strategy Professionals
Report:Customer Advocacy 2010: How Canadian Customers Rate Their Banks
Bill Doyle, Molly SimpsonOctober 25, 2010
Forrester's research shows that a key driver of customer retention and deeper customer relationships is a trait we call "customer advocacy," the perception by customers that a firm does what's best...
- Downloads: 278
For eBusiness & Channel Strategy Professionals
Report:The State Of Mobile Investing
Bill Doyle, Peter WannemacherFebruary 16, 2011
Mobile is the hot channel these days. A number of investment firms have developed mobile apps, and many offer dedicated mobile Web sites. Consumer adoption is ticking up: Today, 11% of investors are...
- Downloads: 956
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CLIP THIS INQUIRY

CLIP THIS FLOOW

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Wealth Management Functionality Benchmark

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2012: How Customers Rate US Banks, Investment Firms, And Insurers

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate US Banks, Investment Firms, And Insurers

For eBusiness & Channel Strategy Professionals

Report:Mobile And Social Technologies Come Late To Wealth Management

For CMO Professionals

Report:How Financial Services Firms Win Loyal Customers

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2010: How Canadian Customers Rate Their Banks

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Investing

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