Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Region

Vendor

Analyst

237 results in Reports

  • Media Mix
  • For Marketing Leadership Professionals

    Report:How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

    • Downloads: 287
  • For Marketing Leadership Professionals

    Report:Benchmark B2B Social Marketing Efforts

    Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social...

    • Downloads: 400
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

    • Downloads: 334
  • For CMO Professionals

    Report:The Role Of Digital In The Path To Purchase

    New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical

    CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...

    • Downloads: 1527
  • For Marketing Leadership Professionals

    Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

    Boost Targeting Options For TV With Dynamic Ad Insertions

    The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

    • Downloads: 147
  • For Marketing Leadership Professionals

    Report:Gamification Of Marketing Strategies Boosts Consumer Engagement

    Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

    • Downloads: 1180
  • For Customer Insights Professionals

    Report:Ten Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer intelligence (CI) professionals trying to measure and optimize their...

    • Downloads: 683
  • For CMO Professionals

    Report:The New Layers Of TV Audience Insight

    Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....

    • Downloads: 573
  • For Marketing Leadership Professionals

    Report:CMO Imperatives For 2012

    Use Technology To Move From Experimentation To Driving Results

    In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how...

    • Downloads: 987
  • For Marketing Leadership Professionals

    Report:Drive Higher Brand Engagement On Mobile Devices

    Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

    Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers'...

    • Downloads: 617
  • For Marketing Leadership Professionals

    Report:Mix Optimization Takes Over Planning

    Continuous Improvement: The Marketing Mix Optimization Playbook

    The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

    • Downloads: 142
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1840
  • For Marketing Leadership Professionals

    Report:Build An Integrated Messaging Approach

    Road Map: The Email Marketing Playbook

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

    • Downloads: 537
  • For Marketing Leadership Professionals

    Report:Lessons From The 2013 Forrester Groundswell Awards

    Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

    • Downloads: 115
  • For Marketing Leadership Professionals

    Report:How To Interact With Tech Community Members

    Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

    Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

    • Downloads: 279
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

    The Programmatic Selling Platforms That Matter Most And How They Stack Up

    In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

    • Downloads: 239
  • For Marketing Leadership Professionals

    Report:Transition To Discovery Marketing

    Road Map: The Search Marketing Playbook

    Users are discovering brands across myriad types of media, while marketers still focus their acquisition efforts on search. To stay in the discovery path of their multichannel customers, search...

    • Downloads: 373
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Sell-Side Platforms, Q1 2012

    AppNexus and Admeld Lead, With Multiple Vendors Close Behind

    In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to...

    • Downloads: 727
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

    • Downloads: 11
  • For CMO Professionals

    Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

    Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

    • Downloads: 403
  • For Marketing Leadership Professionals

    Report:Native Advertising: Handle With Care

    Publishers Must Carefully Balance The Potential For Additional Revenues With The Need For Transparency

    Marketers and agencies alike are seeing great potential in native advertising, which offers the opportunity to present paid-for marketing messaging in editorial content formats. Amid the hype, a few...

    • Downloads: 207
  • For Marketing Leadership Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 574
  • For Marketing Leadership Professionals

    Report:Select Partners Who Support Your Goals

    Tools And Technology: The Digital Media Buying Playbook

    The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

    • Downloads: 346
  • For Marketing Leadership Professionals

    Report:Mobile Advertising: It's Time To Get Personal

    Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 342
  • For Marketing Leadership Professionals

    Report:Graduate From Email To Integrated Messaging

    Executive Overview: The Email Marketing Playbook

    The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

    • Downloads: 689