Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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300 results in Reports

  • Media Mix
  • For Marketing Leadership Professionals

    Report:Western European Social Media Marketing Forecast, 2012 To 2017

    Growth Slows But Remains Strong Despite Legislative Uncertainty

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 296
  • For Customer Insights Professionals

    Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

    • Downloads: 1067
    • Rating:
  • For CMO Professionals

    Report:The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital

    The death knell of TV advertising's rule over the marketing landscape has often been rung as digital media's reach, effectiveness, and measurability have grown. But the fall 2011 TV upfronts indicate...

    • Downloads: 566
  • For Marketing Leadership Professionals

    Report:Digital Media Buying Forecast, 2012 To 2017

    Landscape: The Digital Media Buying Playbook

    Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

    • Downloads: 1557
    • Rating:
  • For CMO Professionals

    Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

    This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

    • Downloads: 44
    • Rating:
  • For Marketing Leadership Professionals

    Report:Social Marketing Spending In 2011

    Benchmarks: The Social Marketing Playbook

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

    • Downloads: 2195
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites

    Forrester has introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences' social...

    • Downloads: 197
    • Rating:
  • For CMO Professionals

    Report:Traditional Paid Media Must Fuel Earned Media Efforts

    Offline And Online Paid Media Placements Will Drive Earned Media Success

    Earned media is exploding. Born from traditional public relations (PR), its rapid adoption by marketers is being driven by new opportunities to drive word of mouth through social media. But earned...

    • Downloads: 706
    • Rating:
  • For Customer Insights Professionals

    Report:Customer Recognition: The CI Keystone

    Marketers frequently bypass opportunities to optimally address customers across channels. Why? They struggle to associate an individual or a customer segment with most interactions across their...

    • Downloads: 303
    • Rating:
  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 2187
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...

    • Downloads: 545
  • For Marketing Leadership Professionals

    Report:The State Of Online Video Advertising In 2011

    Marketers Must Start Paying Attention And Stop Buying Bad Inventory

    The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too many...

    • Downloads: 958
  • For Marketing Leadership Professionals

    Report:Best Practices For Display Marketing

    Processes: The Digital Media Buying Playbook

    As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...

    • Downloads: 507
    • Rating:
  • For CMO Professionals

    Report:Engage Women With Personal And Relevant Social Interactions

    Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...

    • Downloads: 836
  • For Customer Insights Professionals

    Report:Ten Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer intelligence (CI) professionals trying to measure and optimize their...

    • Downloads: 642
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understand Immediacy, Simplicity, And Context

    Processes: The Mobile Marketing Playbook

    This report highlights the key principles of mobile experience that interactive marketers must weave into the process of crafting mobile marketing strategies. More people own smartphones than ever...

    • Downloads: 1643
    • Rating:
  • For Marketing Leadership Professionals

    Report:Manage Your Marketing Mix Modeling Vendors

    Performance Management: The Marketing Mix Optimization Playbook

    Successful optimization of the marketing mix requires careful coordination of multiple data streams, generation of insights from marketing mix models, and careful review of budget allocation...

    • Downloads: 334
  • For Marketing Leadership Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 390
  • For Marketing Leadership Professionals

    Report:Quick Take: What's Behind The Unlikely Charter Communications/Time Warner Marriage Proposal

    Cable TV Companies Need Scale Against Content Owners And Must Invest In Digital Infrastructure Upgrades

    Charter Communications' David-and-Goliath-like pursuit of Time Warner Cable (TWC) is the harbinger of a wave of consolidation in the cable industry. Changes in technology and the competitive...

    • Downloads: 56
  • For Marketing Leadership Professionals

    Report:The State Of The Digital Media Buyer

    Insights For Publishers On The Evolution Of The Media Buyer

    Agency display media buyers are rapidly investing in both new ad products like audience targeting and custom creative while adopting new buying methods like real-time bidding. Major publishers lag...

    • Downloads: 555
  • For CIO Professionals

    Report:CIOs Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    The empowered customer is driving new models of business success that are rapidly redefining the CIO's investment agenda in successful firms — the inauguration of what Forrester calls the age...

    • Downloads: 486
  • For CIO Professionals

    Report:Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

    • Downloads: 580
    • Rating:
  • For CMO Professionals

    Report:Manage The Digitization Of Agency Services

    Performance Management: The 21st Century Brand Marketing Playbook

    To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage...

    • Downloads: 436
  • For CMO Professionals

    Report:Metrics That Matter For B2C Marketers

    As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...

    • Downloads: 738
  • For Customer Insights Professionals

    Report:CI Teams: Blocking And Tackling Is Not Enough

    Integrating Customer Data Is Vital, But It's Not The End Goal

    We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a...

    • Downloads: 337