Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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282 results in Reports

  • Media Mix
  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 2225
  • For Marketing Leadership Professionals

    Report:The Case For Google Plus

    Three Reasons Every Marketer Should Use It

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

    • Downloads: 262
  • For CMO Professionals

    Report:The Evolved CMO In 2012

    CMOs Must Take A More Active Role In Business And Technology Strategy

    Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...

    • Downloads: 711
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 224
  • For CMO Professionals

    Report:Brief: Create Mobile Moments That Boost The Brand Experience

    Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

    Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

    • Downloads: 15
  • For Customer Insights Professionals

    Report:The State Of Social Intelligence, 2012

    Forrester recently polled 108 listening platform customers to learn about the evolution in companies' social intelligence practices. We reviewed their vendor partnerships, the ways they use listening...

    • Downloads: 1360
  • For Marketing Leadership Professionals

    Report:B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets

    B2C 2014 Marketing Budget Trends

    Forrester's Q3 2013 North American B2C Marketing Budget Online Survey presents a mix of good news and bad news from marketers. The good: Unlike those surveyed two years ago at the tail end of the...

    • Downloads: 243
  • For Marketing Leadership Professionals

    Report:Trial NFC To Connect The Real World With Mobile

    The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

    • Downloads: 731
  • For CMO Professionals

    Report:The Shifting Role Of GRPs In Media Buying

    Why GRPs Will Fade As The Metric But Endure As The Currency For TV And Video

    Consumers are rapidly shifting the way they watch TV, embracing a wide variety of digital platforms to watch on their own terms. But the vast majority of advertising investments are still planned,...

    • Downloads: 376
  • For Marketing Leadership Professionals

    Report:How To Develop An Interactive Marketing Content Plan

    Using Earned, Owned, And Paid Online Content To Become Responsive Marketers

    The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive...

    • Downloads: 1353
  • For Marketing Leadership Professionals

    Report:Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results

    Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages...

    • Downloads: 698
  • For Marketing Leadership Professionals

    Report:2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

    • Downloads: 1097
  • For Marketing Leadership Professionals

    Report:How Consumers Find Websites In 2011

    And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

    As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...

    • Downloads: 860
  • For Marketing Leadership Professionals

    Report:The Scientific Method Comes To Marketing

    Executive Overview: The Marketing Mix Optimization Playbook

    When making their investment decisions across the marketing mix, senior marketers face the constant challenge of coping with the proliferation of communication and engagement platforms while facing...

    • Downloads: 728
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    Social media advertising spending in the US is expected to reach $16.2 billion by 2019, up from $7.3 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 17.4%. This...

    • Downloads: 10
  • For Marketing Leadership Professionals

    Report:Case Study: Mint.com Grows Its Business Using Game Mechanics

    Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

    • Downloads: 450
  • For CMO Professionals

    Report:Marketers Need To Take Accountability For Creative Strategy

    How Marketers Can Get Better Work From Their Brand Agencies

    Great creative advertising is always in demand. But when it comes to providing strategic direction to agencies, marketers are their own worst enemy. Why? Many marketers' organizational structures,...

    • Downloads: 353
  • For Marketing Leadership Professionals

    Report:The Future Of Digital Media Buying

    Vision: The Digital Media Buying Playbook

    Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmatic...

    • Downloads: 2519
  • For Marketing Leadership Professionals

    Report:The Right Way To Globalize Your Interactive Marketing Programs

    Provide Each Local Team With The Right Mix Of Assets And Support

    There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technologies, local teams fear a...

    • Downloads: 368
  • For Marketing Leadership Professionals

    Report:Get Approval To Fund Your Social Marketing Initiative

    Business Case: The Social Marketing Playbook

    Despite widespread adoption and organizational acceptance of social media, marketers still struggle with how to build a business case to secure resources for social marketing. This report of the...

    • Downloads: 5659
  • For Marketing Leadership Professionals

    Report:Organize To Support Integrated Messaging

    Organization: The Email Marketing Playbook

    The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...

    • Downloads: 133
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Advertising Display And Search Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Spending by companies on mobile and tablet marketing segmented by display and search. Includes data on mobile Internet users and spending by company size. Includes data dating back to 2005...

    • Downloads: 9
  • For Marketing Leadership Professionals

    Report:Partner Up For Influencer Marketing

    Work With Key Collaborators To Identify And Engage Influencers

    Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex...

    • Downloads: 431
  • For Marketing Leadership Professionals

    Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

    How To Build A B2B Influencer Engagement Initiative

    As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

    • Downloads: 394
  • For Customer Insights Professionals

    Report:Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

    • Downloads: 859