Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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31 results in Reports

  • Consumer Technographics
  • Reineke Reitsma
  • For Marketing Leadership Professionals

    Report:Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

    • Downloads: 45
  • For Marketing Leadership Professionals

    Report:Segmenting Chinese Mobile Phone Users

    A Technographics® Data Essentials Document

    Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

    • Downloads: 36
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

    A Consumer Technographics® Report

    When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of price,...

    • Downloads: 51
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 78
  • For Marketing Leadership Professionals

    Report:Exploring The Social Technographics Ladder: Conversationalists

    North American Consumer Technographics®

    Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on a...

    • Downloads: 62
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Poland

    A Global Consumer Technographics® Report

    With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

    • Downloads: 28
  • For Marketing Leadership Professionals

    Report:Digital Moms: A Demographic Overview

    European Technographics®

    Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes...

    • Downloads: 90
  • For Marketing Leadership Professionals

    Report:US Young Professionals: A Demographic Overview

    North American Technographics®

    In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

    • Downloads: 87
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 15
  • For Marketing Leadership Professionals

    Report:The Digital Affluent: A Demographic Overview

    North American Consumer Technographics®

    Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

    • Downloads: 137
  • For Marketing Leadership Professionals

    Report:US Online Hispanics: A Demographic Overview

    North American Technographics®

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

    • Downloads: 153
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 47
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Consumer Electronics

    A Consumer Technographics® Report

    A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest groups...

    • Downloads: 61
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Turkey

    A Global Consumer Technographics® Report

    Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment. Turkey...

    • Downloads: 27
  • For Marketing Leadership Professionals

    Report:The Increasing Sophistication Of The European Digital Home

    Eurpoean Consumer Technographics®

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early...

    • Downloads: 10
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: India

    A Global Consumer Technographics Report

    With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy —...

    • Downloads: 34
  • For Marketing Leadership Professionals

    Report:Digital Natives: A Demographic Overview

    North American Technographics®

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

    • Downloads: 150
  • For Marketing Leadership Professionals

    Report:Digital Moms: A Demographic Overview

    North American Technographics®

    Moms (defined here as US online women ages 18 to 50 who are parents of a child younger than 18 living with them) are much like their non-mom counterparts when it comes to their basic demographics,...

    • Downloads: 322
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Indonesia

    A Global Consumer Technographics® Report

    Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

    • Downloads: 27
  • For Marketing Leadership Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 77
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

    • Downloads: 62
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

    • Downloads: 39
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: China

    A Global Consumer Technographics® Report

    China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

    • Downloads: 53
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

    • Downloads: 73
  • For Marketing Leadership Professionals

    Report:Exploring The Social Technographics® Ladder: Creators

    North American Consumer Technographics®

    Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

    • Downloads: 83