Forrester

For Infrastructure & Operations Professionals

Report:Fuse Business Acceleration Technologies To Optimize User Experiences

Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

• Downloads: 60

For Application Development & Delivery Professionals

Report:How To Get Ready For Change

Put "People Change" Front And Center

Change management is an ongoing organizational process due to the continual change that characterizes today's business. The repercussions of not handling change well include lost revenue, lower staff...

• Downloads: 313

For Sourcing & Vendor Management Professionals

Report:Offshoring In Latin America: Do Argentina, Brazil, And Mexico Offer Attractive Opportunities?

As companies continue to expand and diversify their global delivery models, they are increasingly evaluating the strengths and weaknesses of new geographies. This report examines three key geographic...

• Downloads: 171

For CMO Professionals

Report:Marketers Need To Acquire Adaptive Skill Sets

Organization: The Marketing Mix Optimization Playbook

Most marketers have earned their stripes through corporate work experience and business-school training that takes a top-down linear approach to marketing planning and optimization. Today, the...

• Downloads: 601

For Marketing Leadership Professionals

Report:Align Marketing Goals With Business Objectives

Strategic Plan: The Marketing Mix Optimization Playbook

Marketing mix optimization — the practice of using data-driven insights to strategically allocate and optimize marketing budgets across channels — is a powerful tool to help marketers...

• Downloads: 315

For Customer Insights Professionals

Report:Customer Engagement Agency Progress Reflects Industry Maturity

During our recent customer engagement agency (CEA) Forrester Wave™, we surveyed more than 100 CEA clients to understand their choice of vendors and the quality of the relationships. We found...

• Downloads: 136

For Infrastructure & Operations Professionals

Report:The Forrester Wave™: Data Center Networking Hardware, Q1 2013

Distinct Competencies Separate The Core Vendors

In Forrester's 85-criteria evaluation of vendors that offered data networking solutions, Forrester identified eight significant solution providers in this category — Alcatel-Lucent, Arista...

• Downloads: 500
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For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

Business Case: The Marketing Mix Optimization Playbook

Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...

• Downloads: 237

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 477

For Infrastructure & Operations Professionals

Report:Develop Your Workforce Computing Balanced Scorecard

Performance Management: The Workforce Enablement Playbook

This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce computing initiatives. Identifying and implementing a comprehensive, relevant...

• Downloads: 122

For Security & Risk Professionals

Report:The 15 Most Important Questions To Ask Your Cloud Identity And Access Management Provider

During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

• Downloads: 195
• Comments: 3
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For Infrastructure & Operations Professionals

Report:Market Overview: SaaS IT Service Management Tools

Evaluate The Core And Differentiating Capabilities In An Increasingly Crowded Marketplace

The practice of IT service management (ITSM) is widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology services better, faster, and...

• Downloads: 495
• Rating:

For Application Development & Delivery Professionals

Report:Quantify The Business Value Of CRM

Business Case: The CRM Playbook

Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

• Downloads: 149
• Rating:

For Enterprise Architecture Professionals

Report:Forrester's Business Capability Portfolio Assessment: Tool

Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

• Downloads: 5

For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

• Downloads: 172

For Customer Insights Professionals

Report:The Consumerization Of Customer Analytics

Landscape: The Customer Analytics Playbook

The analytics conversation is now front and center for marketers, thanks to the real estate that big data enjoys in mainstream media. As a result of this buzz, customer analytics practitioners who...

• Downloads: 237

For CIO Professionals

Report:Predictions For 2013: Cloud Computing

We'll Finally Get Real About Cloud

As we start the new year, there is one clear takeaway regarding the cloud computing market: Enterprise use has arrived. Cloud use is no longer solely hiding in the shadows; IT departments are no...

• Downloads: 785
• Comments: 2
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For Customer Experience Professionals

Report:Case Study: Emirates Uses Customer Journey Maps To Keep The Brand On Course

Journey Mapping Enables A Diverse Global Airline To Lift Quality Of Service While Growing Rapidly

Emirates is one of the world's fastest-growing airlines and positions itself as a lifestyle brand, setting high expectations for service quality in a competitive market. As Emirates expanded rapidly,...

• Downloads: 255

For CIO Professionals

Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

• Downloads: 89
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For Marketing Leadership Professionals

Report:Craft A Maturity-Based Mobile Strategy

Strategic Plan: The Mobile Marketing Playbook

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

• Downloads: 350

For Infrastructure & Operations Professionals

Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

• Downloads: 8

For CIO Professionals

Report:Systems Integrators Are Failing To Meet The Expectations Of Indian CIOs

Business Results, Not Products Or Solutions, Differentiate SIs In The Eyes Of These CIOs

The CIO's role is clearly evolving to become less technical and more business-oriented. Indian CIOs have started looking beyond IT when engaging systems integrators (SIs) with the objective of...

• Downloads: 80
• Comments: 1
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For Enterprise Architecture Professionals

Report:Smart Process Apps: To Combine Social And Dynamic Case Management

Fill Gaping Hole In Process Needs

Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

• Downloads: 241

For CMO Professionals

Report:How To Build Your Brand With Generation Z

Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...

• Downloads: 293
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For Application Development & Delivery Professionals

Report:Creating Your Transformation Strategy For Digital Experience Delivery

Strategic Plan: The Digital Experience Delivery Playbook

Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

• Downloads: 393
• Rating: