Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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657 results in Reports

  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 240
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The New And Emerging World Of B2B Commerce

    Vision: The B2B eCommerce Playbook

    Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

    • Downloads: 295
  • For CIO Professionals

    Report:Best Practices For Optimizing Your Migration To A Cloud Collaboration Solution

    Lessons For CIOs Learned From Google Apps And Microsoft Office 365 Customers

    Many organizations are looking to move their on-premises collaboration tool sets into Google Apps or Microsoft Office 365 to take advantage of the benefits of the cloud. However, many technology...

    • Downloads: 251
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:China Online Retail Forecast, 2013 To 2018

    China Online Sales To Pass $300 Billion By 2014

    China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C and...

    • Downloads: 209
  • For Customer Experience Professionals

    Report:Mobile Moments Transform Customer Experience

    Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 679
    • Rating:
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 214
  • For CMO Professionals

    Report:How To Build A Strong B2B Brand

    B2B Brands Gain In Importance In The Age Of Empowered Customers

    Business-to-business (B2B) organizations find themselves dependent on a strong brand to maintain a place in the consideration set as business buyers gain control over the purchase process with easy...

    • Downloads: 369
  • For Infrastructure & Operations Professionals

    Report:Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change can...

    • Downloads: 208
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

    Due Diligence Required: These Vendors Are Great At Marketing

    In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

    • Downloads: 391
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 191
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    Social media advertising spending in the US is expected to reach $16.2 billion by 2019, up from $7.3 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 17.4%. This...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report:How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

    • Downloads: 226
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Choosing The Right ECM Business Partner Maximizes Value

    Enterprise content management (ECM) solutions typically involve business process changes, system customizations, and organizational changes to fully realize a return in the investment. When IT...

    • Downloads: 170
    • Rating:
  • For CIO Professionals

    Report:The CIO Mandate: Engaging Customers With Business Technology

    Vision: BT Leadership In The Age Of The Customer Playbook

    Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together technology...

    • Downloads: 368
  • For CIO Professionals

    Report:Case Study: Philips' Journey Toward Becoming A Connected Business

    Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

    The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative...

    • Downloads: 113
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 674
    • Rating:
  • For Customer Experience Professionals

    Report:Voice Of The Customer Vendor Go-To-Market Strategies, 2014

    Exercise Due Diligence When Selecting VoC Vendors

    When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor...

    • Downloads: 189
  • For eBusiness & Channel Strategy Professionals

    Report:The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

    • Downloads: 376
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Can You Give The Business The Data That It Needs?

    Benchmarks: The Data Management Playbook

    Business leaders tell Forrester that they don't want more data; they want trusted data and an easier path to understand what it means. To get there, enterprise architects and application developers...

    • Downloads: 412
    • Rating:
  • For Security & Risk Professionals

    Report:Industry Spotlight: US Healthcare Security Budgets, Priorities, And Challenges

    Healthcare Providers Must Move Beyond Compliance To Improve Security

    Historically, IT security teams within US healthcare providers have had much smaller budgets than counterparts in other industries. As a result, they have struggled to implement advanced security...

    • Downloads: 186
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (Asia Pacific)

    ForecastView Spreadsheet

    Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- is expected to reach...

    • Downloads: 1
  • For Sourcing & Vendor Management Professionals

    Report:Pricing Data Center Services

    Managed DC Services Move From A Dedicated Into A Shared Service Model

    The pricing of managed data center (DC) services, like server and storage management and database administration, is changing rapidly. Decreasing hardware costs, increasing efficiency, and the use of...

    • Downloads: 323
    • Rating:
  • For Customer Experience Professionals

    Report:Chief Customer Officer Snapshot, 2014

    Chief customer officers (CCOs) have the deep understanding of customer needs and the strong operational skills needed to help companies evolve in the age of the customer. Every year, Forrester...

    • Downloads: 205
  • For Infrastructure & Operations Professionals

    Report:The CCI Market Is Poised For Growth

    Benchmarks: The Communications And Collaboration Infrastructure Playbook

    This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their communications and collaboration infrastructure budgets, priorities, motivations,...

    • Downloads: 119