Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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116 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

    Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

    In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

    • Downloads: 270
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: eCommerce Fraud Management Solutions, 2014

    Selecting A Fraud Management Partner For Your eCommerce Needs

    eBusiness professionals are responsible for the profitability of the online channel, and secure and efficient transactions are absolutely essential to eCommerce profitability. As eCommerce grows...

    • Downloads: 302
  • For eBusiness & Channel Strategy Professionals

    Report:Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

    • Downloads: 28
  • For eBusiness & Channel Strategy Professionals

    Report:Establish Clear Digital Money Management Objectives

    Strategic Plan: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many online and mobile banking services, digital banking professionals need to take a...

    • For eBusiness & Channel Strategy Professionals

      Report:The Next Act For Usage-Based Car Insurance

      US Insurers Strive To Kindle Demand Among Tepid Buyers

      Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

      • Downloads: 177
    • For eBusiness & Channel Strategy Professionals

      Report:Plot Your Route To Digital Money Management Success

      Road Map: The Digital Money Management Playbook

      Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

      • For eBusiness & Channel Strategy Professionals

        Report:Disrupting Finance: Social Insurance

        Social Insurance Platforms Will Struggle To Drive Adoption

        Social insurance enables people in need of insurance to connect and pool their money and risks. It is facilitated by startups like Friendsurance, jFloat, and Peercover that, with the help of digital...

        • Downloads: 172
      • For eBusiness & Channel Strategy Professionals

        Report:Mobile's Trojan Horse: The Messaging Platform

        Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

        Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

        • Downloads: 221
      • For eBusiness & Channel Strategy Professionals

        Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

        IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

        In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

        • Downloads: 36
      • For eBusiness & Channel Strategy Professionals

        Report:Disrupting Finance: Social Lending

        P2P Lending Marketplaces Will Continue To Disintermediate Banks

        Social lending is the practice of lending money to unknown individuals or businesses without the involvement of banks and other traditional financial institutions. Social lending marketplaces like...

        • Downloads: 176
      • For eBusiness & Channel Strategy Professionals

        Report:2014 UK Mobile Banking Functionality Benchmark

        Barclays Tops Our Review Of UK Banks' Mobile Services

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35...

        • Downloads: 120
      • For eBusiness & Channel Strategy Professionals

        Report:Disrupting Finance: Digital Money Managers

        Startups Offer Users A Simple Way To Manage Money

        Digital money managers offer budgeting and cash management tools to the many people worldwide who need to manage their money but don't have the time, know-how, or inclination to actually do it....

        • Downloads: 155
      • For eBusiness & Channel Strategy Professionals

        Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

        Continuous Improvement: The Mobile Insurance Strategy Playbook

        Successful digital insurance executives recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. With expectations set by...

        • Downloads: 220
      • For eBusiness & Channel Strategy Professionals

        Report:Building Mobile Services? Location Matters

        Intelligent Location Enables Smart Consumer Engagement

        Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

        • Downloads: 159
      • For eBusiness & Channel Strategy Professionals

        Report:Assemble The Right Digital Money Management Team

        Organization: The Digital Money Management Playbook

        As digital money management evolves from being a feature of digital banking to the core functionality of many mobile and online services, digital banking executives need to organize a...

        • Downloads: 132
      • For eBusiness & Channel Strategy Professionals

        Report:Use Mobile To Engage With In-Store Consumers In China

        Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales, but...

        • Downloads: 70
      • For eBusiness & Channel Strategy Professionals

        Report:10 Pitfalls To Avoid During eCommerce Replatforming

        As eCommerce evolves in size, global scope, and complexity, eBusiness professionals are replacing their current eCommerce technologies to keep up with business growth, competitive threats, and...

        • Downloads: 291
      • For eBusiness & Channel Strategy Professionals

        Report:The ROI Of Digital Business Transformation

        Business Case: The Digital Business Transformation Playbook

        Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

        • Downloads: 850
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Readiness Index: eCommerce, 2014

        ForecastView Spreadsheet

        Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

        • For eBusiness & Channel Strategy Professionals

          Report:Disrupting Finance: Social Investing

          Social investing platforms like Covestor, eToro, and wikifolio threaten to disrupt personal investing by bringing the wisdom of the crowd and the stock-picking of talented individuals to mainstream...

          • Downloads: 158
        • For eBusiness & Channel Strategy Professionals

          Report:2014 Global Mobile Banking Functionality Benchmark

          Benchmarks: The Mobile Banking Strategy Playbook

          We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 32 large retail banks in Western Europe, North America, and Australia. In general, the firms...

          • Downloads: 158
        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2014: North American Digital Banking

          Digital Disruption Will Push Banks To Innovate In Money Management, Sales, And Cross-Channel Interactions

          Five major forces will affect North American digital banking this year: a heavy regulatory burden; unrelenting changes in technology; consumers' rising digital expectations; digital disruption in...

          • Downloads: 590
        • For eBusiness & Channel Strategy Professionals

          Report:US Retail Segmentation: Gen Y Online Shoppers

          Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

          In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

          • Downloads: 357
        • For eBusiness & Channel Strategy Professionals

          Report:Disrupting Finance: Digital Investment Managers

          Software-Based Startups Slash The Cost Of Managed Accounts

          Digital investment managers like Nutmeg in the UK and Betterment and Wealthfront in the US use the Internet to offer customized, diversified portfolios — also known as managed accounts —...

          • Downloads: 255
        • For eBusiness & Channel Strategy Professionals

          Report:The Digital Business Imperative

          Vision: The Digital Business Transformation Playbook

          Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

          • Downloads: 480