CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Refine your results

Methodology

Topics

Industry

Region

11 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Martin Gill

  • For eBusiness & Channel Strategy Professionals

    Report:Selecting Tools That Enable Agility

    Tools And Technology: The Agile Commerce Playbook

    Martin GillMarch 26, 2013

    The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

    • Downloads: 1136

  • For eBusiness & Channel Strategy Professionals

    Report:Defining New Metrics For The Agile Business

    Benchmarks: The eBusiness Digital Transformation Playbook

    Martin GillJanuary 11, 2013

    Agile commerce has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 336

  • For eBusiness & Channel Strategy Professionals

    Report:Developing An Agile Business

    Executive Overview: The Agile Commerce Playbook

    Martin GillMarch 21, 2013

    Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

    • Downloads: 533

  • For eBusiness & Channel Strategy Professionals

    Report:The Building Blocks Of Agile Commerce

    Road Map: The Agile Commerce Playbook

    Martin GillMay 16, 2013

    Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

    • Downloads: 78

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    Martin GillFebruary 25, 2013

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 346

  • For eBusiness & Channel Strategy Professionals

    Report:Managing The Cross-Touchpoint Customer Journey

    Processes: The Agile Commerce Playbook

    Martin GillDecember 03, 2012

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

    • Downloads: 1118
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

    Martin Gill, Zia Daniell WigderMarch 13, 2013

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

    • Downloads: 388

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    Martin Gill, Rachel RoizenMay 02, 2013

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

    • Downloads: 158
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Four Steps To Your Agile Future

    Strategic Plan: The Agile Commerce Playbook

    Martin GillNovember 26, 2012

    Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

    • Downloads: 326

  • For eBusiness & Channel Strategy Professionals

    Report:2013 eBusiness Organizational Trends

    eBusiness Professionals Believe Teams Should Integrate With Their Organizations

    Martin Gill, Rachel RoizenApril 30, 2013

    As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

    • Downloads: 196

  • For eBusiness & Channel Strategy Professionals

    Report:The Luxury Retailer's Guide To Agile Commerce

    Martin GillFebruary 01, 2013

    A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

    • Downloads: 299
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart