Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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16 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Report:Build An Effective Digital Education Program

    Best Practices For Increasing The Digital Savviness Of Your Employees

    eBusiness executives see a lack of digital skills and expertise as one of the critical blockers to digital transformation. In today's fast-moving, complex environment, it's no surprise that many...

    • Downloads: 182
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets and team sizes are growing, finding the skills and capabilities...

    • Downloads: 225
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 841
  • For eBusiness & Channel Strategy Professionals

    Report:Kick-Start Your Digital Business Transformation

    Executive Overview: The Digital Business Transformation Playbook

    In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

    • Downloads: 309
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Your Digital Capabilities With The Digital Maturity Model

    Assessment: Digital Business Transformation Playbook

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 399
  • For eBusiness & Channel Strategy Professionals

    Report:US Retail Segmentation: Gen Y Online Shoppers

    Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

    In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

    • Downloads: 401
  • For eBusiness & Channel Strategy Professionals

    Report:Understand The Digital Business Landscape

    Landscape: The Digital Business Transformation Playbook

    To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

    • Downloads: 569
  • For eBusiness & Channel Strategy Professionals

    Report:Build An Agile Organization

    eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways...

    • Downloads: 979
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 83
  • For eBusiness & Channel Strategy Professionals

    Report:Define Your Digital Transformation Partner Strategy

    Establish A Lean Governance Model To Drive Value From Digital Partners

    Few organizations are fully equipped to deliver every aspect of their digital strategy. eBusiness professionals need help, yet they face a complex and constantly changing landscape: As consumers...

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook

    Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

    • Downloads: 910
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Digitally Savvy Organization

    Organization: The Digital Business Transformation Playbook

    To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

    • Downloads: 420
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 740
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 25
  • For eBusiness & Channel Strategy Professionals

    Report:Manage The Cross-Touchpoint Customer Journey

    Processes: The Digital Business Transformation Playbook

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

    • Downloads: 2046
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 529