Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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73 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 2

    Embrace New Approaches To Radically Transform Business Resiliency

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 176
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 322
  • For Infrastructure & Operations Professionals

    Report:Brief: The Software-Defined Data Center Is Still A Work In Progress

    Tools And Technology: The Infrastructure Transformation Playbook

    To accelerate business growth, infrastructure and operations (I&O) professionals must understand and ultimately master four key I&O-related trends: 1) continually consolidate and optimize the...

    • Downloads: 7
  • For Infrastructure & Operations Professionals

    Report:A Crisis Of Attention: Technology, Productivity, And Flow

    Using The Science Of Knowledge Work To Restore Flow To The Workplace

    Knowledge workers face a paradox: The technology intended to make them more effective actually distracts, drains, and demotivates them instead. Rapidly changing customers and market conditions demand...

    • Downloads: 206
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 3

    Build Capabilities Around Hybrid Cloud Orchestration And Open Standards To Harness The Cloud

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 189
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 1

    In The Age Of The Customer, Lean Technology Infrastructure Is A Must

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 260
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 17
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: On-Premises Unified Communications And Collaboration, Q2 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 29-criteria evaluation of enterprise on-premises unified communications and collaboration (UC&C) solutions vendors, we identified the 11 most significant providers — Aastra...

    • Downloads: 284
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 245
  • For Infrastructure & Operations Professionals

    Report:Seven Influential Storage Trends Shaping Your Near-Term Strategy

    Flash And Object Storage Expand Tiering Options To Better Serve Your Business

    Infrastructure and operations (I&O) decision-makers continue to struggle with unbridled data growth and must change inefficient storage buying habits to keep their customers happy and key data...

    • Downloads: 224
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Impress Marketing And Support Digital Business Transformation

    Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

    The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous...

    • Downloads: 102
  • For Infrastructure & Operations Professionals

    Report:Building The Always-On, Always-Available Enterprise

    Three Steps To Get You On The Path To Running 24x7x365 Services

    Your extended enterprise consists of customers, partners, suppliers, and employees, and every stakeholder in this ecosystem expects your services to be available 24x7x365 in a seamless fashion. But...

    • Downloads: 477
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 208
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Infrastructure Budgets And Priorities

    Benchmarks: The IT Infrastructure Playbook

    This playbook module is designed to provide infrastructure and operations (I&O) professionals with strategic benchmarks to compare their infrastructure budgets, priorities, motivations, and...

    • Downloads: 186
  • For Infrastructure & Operations Professionals

    Report:Match Digital Workspace Delivery Systems To Your Organization's Workforce

    Personas Help You Decide On Virtual Desktops, Virtual Apps, Or Native Apps

    The challenge: Give employees with a diverse range of work styles access to Windows-based applications and desktops across a wider range of devices and operating systems (OSes), without compromising...

    • Downloads: 56
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: The Foundation And Future Of Service Catalog, 2013 And Beyond

    Forrester's infrastructure and operations (I&O) team fields hundreds of inquiries every quarter; it's through these engagements we track our clients' challenges, interests, and evolution across our...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 108
  • For Infrastructure & Operations Professionals

    Report:Brief: Introducing Software Analytics, A Key Business Technology Solution

    New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value

    On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

    • Downloads: 117
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: End User Behavior Monitoring

    Monitor Internal End User Behavior To Optimize Workforce Productivity

    Rapid consumer technology innovation in smartphones, tablets, mobile applications, and wearables is increasing the hardware and software choices available for business users so that business services...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Optimize Scalable Workload-Specific Infrastructure For Customer Experiences

    New Options For Configuring Highly Scalable Systems Can Improve The ROI Of Infrastructure Investments

    You face the difficult task of designing the expansive and scalable infrastructure that supports many of your new customer-facing systems of engagement and their associated analytics. Do not fall...

    • Downloads: 78
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    Benchmarks: The Service Management and Automation Playbook

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 361
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 74
  • For Infrastructure & Operations Professionals

    Report:Hardware Is Dead; Long Live Software

    Tools And Technology: The I&O Transformation Playbook

    Hardware is dead — or, more precisely, it has left center stage. Gone are the days when we debated the merits of CISC (comprehensive instruction set computer) and RISC (reduced instruction set...

    • Downloads: 53
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 154
  • For Infrastructure & Operations Professionals

    Report:Horizon 2025: The Road To Technology Management

    Executive Overview: The I&O Transformation Playbook

    As technology matured and brought new capabilities to customers, business support evolved from the simple administration of enterprises' finances and production to the administration of sales to...

    • Downloads: 167