Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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70 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    Benchmarks: The Service Management and Automation Playbook

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 332
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 239
  • For Infrastructure & Operations Professionals

    Report:Brief: IBM Plans To Build 15 Data Centers To Expand Its Global Cloud Footprint

    Cloud Will Continue To Be A Major Growth Engine For IBM

    On January 17, 2014, IBM announced plans to open 15 new data centers to expand its cloud footprint. Unlike Amazon Web Services (AWS) and Google, which built cloud offerings for consumers before...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 266
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 323
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

    Witness The Beginning Of A New Era In Infrastructure Convergence

    Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

    In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

    • Downloads: 253
  • For Infrastructure & Operations Professionals

    Report:Left-Shift Technology Monitoring For Success In The Age Of The Customer

    The Technology Concepts Of End User Behavior Monitoring

    Technology-based innovation is the key to success in the "age of the customer." Businesses are investing in technologies that not only meet expectations but delight customers and employees, because...

    • Downloads: 315
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 3

    Build Capabilities Around Hybrid Cloud Orchestration And Open Standards To Harness The Cloud

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 166
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 1

    In The Age Of The Customer, Lean Technology Infrastructure Is A Must

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 240
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 14
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 51
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 429
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: IT Infrastructure Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 234
  • For Infrastructure & Operations Professionals

    Report:Applying The Forrester Wave™: Private Cloud Solutions, Q4 2013

    Customizing The Private Cloud Forrester Wave To Evaluate Four Common Private Cloud Scenarios

    In November 2013, we published our private cloud solutions Forrester Wave evaluation, where we used 61 criteria to evaluate 10 private cloud solutions vendors. The findings showed how well each...

    • Downloads: 462
  • For Infrastructure & Operations Professionals

    Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

    Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

    Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

    • Downloads: 70
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 123
  • For Infrastructure & Operations Professionals

    Report:Seven Influential Storage Trends Shaping Your Near-Term Strategy

    Flash And Object Storage Expand Tiering Options To Better Serve Your Business

    Infrastructure and operations (I&O) decision-makers continue to struggle with unbridled data growth and must change inefficient storage buying habits to keep their customers happy and key data...

    • Downloads: 187
  • For Infrastructure & Operations Professionals

    Report:Brief: Introducing Software Analytics, A Key Business Technology Solution

    New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value

    On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

    • Downloads: 92
  • For Infrastructure & Operations Professionals

    Report:Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 334
  • For Infrastructure & Operations Professionals

    Report:Building The Foundation For Customer Insight: Hadoop Infrastructure Architecture

    The proliferation of customer-facing data-intensive systems in almost every modern enterprise has catalyzed the rapid deployment of big data environments, commonly with Hadoop as the underlying...

    • Downloads: 360
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 295
  • For Infrastructure & Operations Professionals

    Report:Consider Whether To Put Huawei On Your Provider Shortlist

    Huawei Makes Progress In The Enterprise, But Is Not For Everyone — Yet

    Since Huawei Technologies entered the global enterprise IT infrastructure market in 2011, it has made consistent progress with broadening its portfolio of enterprise products and services and...

    • Downloads: 47
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 711