Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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66 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014

    A Dozen Cloud-Based Resiliency Players Battle It Out For Top Honors

    In Forrester's 17-criteria evaluation of disaster-recovery-as-a-service (DRaaS) vendors, we identified the 12 most significant service providers — Axcient, Barracuda Networks, CenturyLink...

    • Downloads: 342
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Private Cloud Solutions, Q4 2013

    Three Vendors Rise To The Top Of The Private Cloud Market

    In Forrester's 61-criteria evaluation of private cloud solution vendors, we identified the 10 most significant software providers — ASG Software Solutions, BMC Software, CA Technologies, Cisco...

    • Downloads: 945
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:What The Evolution Of Cloud Storage Means For I&O

    Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

    • Downloads: 266
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 670
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:What Are Companies Doing To Scale Agile Development?

    Forrester's Q3 2013 Global Agile Software Application Development Online Survey provides an understanding of how practitioners, not planners, are using Agile. The survey primarily illustrates what...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 78
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 134
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 234
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Europe, Q3 2013

    European IT infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 198
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 202
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: IBM's New eXFlash Delivers A Performance Boost For Data-Intensive Apps

    Emerging data-intensive applications continue to test the limits of available storage solutions, leaving infrastructure and operations (I&O) pros constantly looking for "the next big thing" to...

    • Downloads: 69
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Zebra Strengthens Its Connected World Platform With Motorola Solutions

    Combined Company Assets Enhance Reach Of Zebra's Zatar Platform

    On April 15, 2014, Zebra Technologies announced its intent to purchase Motorola Solutions' enterprise business unit for $3.45 billion using cash and debt. This gives Zebra comprehensive asset...

    • Downloads: 13
  • For Infrastructure & Operations Professionals

    Report:Three Best Practices From Early BYOT Adopters In India

    Address Management Concerns Around Data Security, ROI, And Business Requirements To Build A Valid Business Case

    The consumerization of IT in India is leading more people to use personal mobile devices, applications, and public cloud services for work, a trend that Forrester refers to as "bring your own...

    • Downloads: 116
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 2 Of 3

    Enterprises And Vendors Need A Lot More Wrinkles On Their Face

    Even though software-defined networking (SDN) is widely popular with cloud providers, carriers, and universities, today's SDN solutions won't cure enterprise infrastructure and operations' (I&O's)...

    • Downloads: 221
  • For Infrastructure & Operations Professionals

    Report:Implementing Cloud Collaboration Solutions In Asia Pacific

    A Guidebook For I&O Professionals In Asia Pacific

    Organizations in Asia Pacific (AP) are using collaboration applications to connect their employees with each other and with the outside world, but strapped IT resources and reduced budgets are...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

    • Downloads: 269
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    Today's enterprise IT organizations are challenged with deploying and supporting a wide range of new technologies and mobility solutions to address their workforce requirements. Results from...

    • Downloads: 154
  • For Infrastructure & Operations Professionals

    Report:Instill A Systems Engineering Culture Across Dev And Ops

    A Deep Dive Into Highly Effective DevOps Habit No. 5

    IT applications have a high tendency to become entropic — they easily become unreliable, inflexible, and cost far too much to maintain. Thus, infrastructure and operations (i.e., Ops)...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 3 Of 3

    Use An Agile Manufacturer's Lessons To Guide Your Adoption Of VNI

    Software-defined networking (SDN) and network functions virtualization (NFV) hold the promise to reposition the network and supporting team from being a business barrier and services liability to an...

    • Downloads: 204
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 244
  • For Infrastructure & Operations Professionals

    Report:Best Practices: IT Asset Management

    Best Practices To Use For Starting Or Renewing Asset Management Programs

    For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

    • Downloads: 226
  • For Infrastructure & Operations Professionals

    Report:Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change can...

    • Downloads: 212
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: IT Infrastructure Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 187
  • For Infrastructure & Operations Professionals

    Report:Market Overview: The Top 10 Workload Automation Vendors, Q1 2014

    Many of our day-to-day activities rely on mass-produced commodities. The information that magically appears on our smart devices depends on our ability to organize, sort, normalize, process, and...

    • Downloads: 115
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 74