Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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79 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 57
  • For Infrastructure & Operations Professionals

    Report:Applying The Forrester Wave™: Private Cloud Solutions, Q4 2013

    Customizing The Private Cloud Forrester Wave To Evaluate Four Common Private Cloud Scenarios

    In November 2013, we published our private cloud solutions Forrester Wave evaluation, where we used 61 criteria to evaluate 10 private cloud solutions vendors. The findings showed how well each...

    • Downloads: 483
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: ITSM SaaS Delivery Capabilities, Q3 2014

      The 10 Vendors That Matter Most And How They Stack Up

      How an IT or business service is delivered directly affects the quality of experience for the service consumer and the reputation of the infrastructure and operations (I&O) team that delivers the...

      • Downloads: 97
    • For Infrastructure & Operations Professionals

      Report:Brief: Strategic Benchmarks 2014: Storage

      Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

      • Downloads: 248
    • For Infrastructure & Operations Professionals

      Report:Strategic Benchmarks 2014: Server Virtualization

      Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

      • Downloads: 302
    • For Infrastructure & Operations Professionals

      Report:Brief: Using Technology To Drive In-Store Customer Engagement

      How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

      Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

      • Downloads: 222
    • For Infrastructure & Operations Professionals

      Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

      Vision: The I&O BT Transformation Playbook

      For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

      • Downloads: 333
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

      Thirteen Big And Small Vendors Vie For Top Distinctions

      Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

      • Downloads: 115
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Zebra Strengthens Its Connected World Platform With Motorola Solutions

      Combined Company Assets Enhance Reach Of Zebra's Zatar Platform

      On April 15, 2014, Zebra Technologies announced its intent to purchase Motorola Solutions' enterprise business unit for $3.45 billion using cash and debt. This gives Zebra comprehensive asset...

      • Downloads: 67
    • For Infrastructure & Operations Professionals

      Report:Holography: The Future Of 3D Projection

      Infrastructure Augmentation Will Ensure Project Success

      Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

      • Downloads: 62
    • For Infrastructure & Operations Professionals

      Report:Establish Common Values And Awareness Across A Common Dev And Ops Community

      Continuous Improvement: The Cloud Computing Playbook

      The seven habits of highly effective DevOps cast an overarching strategy for achieving business value based on the principles of the movement known as DevOps. This report delves deeper into the most...

      • Downloads: 206
    • For Infrastructure & Operations Professionals

      Report:Best Practices: IT Asset Management

      Best Practices To Use For Starting Or Renewing Asset Management Programs

      For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

      • Downloads: 339
    • For Infrastructure & Operations Professionals

      Report:Market Overview: IT Service Management SaaS Tools Update, 2014

      Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

      IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

      • Downloads: 285
    • For Infrastructure & Operations Professionals

      Report:Build Your Workforce Computing Strategic Plan

      Strategic Plan: The Workforce Enablement Playbook

      This report was originally published on September 27, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in June 2014. We have included the most...

      • For Infrastructure & Operations Professionals

        Report:Five Ways To Impress Marketing And Support Digital Business Transformation

        Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

        The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous...

        • Downloads: 2
      • For Infrastructure & Operations Professionals

        Report:Organize Your Infrastructure Team For Customer Obsession

        Organization: The IT Infrastructure Playbook

        Empowered customers are disrupting every industry, and infrastructure and operations (I&O) leaders must adapt to this new reality. We believe that technology management is in the middle of a new...

        • Downloads: 183
      • For Infrastructure & Operations Professionals

        Report:Enterprise Mobile Application Adoption Trends In India

        Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

        Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

        • Downloads: 128
      • For Infrastructure & Operations Professionals

        Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

        Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

        Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

        • Downloads: 70
      • For Infrastructure & Operations Professionals

        Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

        Processes: The Business Technology Resiliency Playbook

        This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

        • Downloads: 217
      • For Infrastructure & Operations Professionals

        Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

        In-Store Technology Is Too Critical For I&O To Be Left Out

        To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

        • Downloads: 382
      • For Infrastructure & Operations Professionals

        Report:Strategic Benchmarks 2014: Infrastructure Budgets And Priorities

        Benchmarks: The IT Infrastructure Playbook

        This playbook module is designed to provide infrastructure and operations (I&O) professionals with strategic benchmarks to compare their infrastructure budgets, priorities, motivations, and...

        • Downloads: 153
      • For Infrastructure & Operations Professionals

        Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

        Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

        • Downloads: 198
      • For Infrastructure & Operations Professionals

        Report:Create An Infrastructure And Operations Transformation Road Map

        Road Map: The I&O Transformation Playbook

        The role of infrastructure and operations (I&O) is to architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various...

        • Downloads: 106
      • For Infrastructure & Operations Professionals

        Report:Key I&O Technology Trends To Watch In 2014, Part 1

        In The Age Of The Customer, Lean Technology Infrastructure Is A Must

        To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

        • Downloads: 243