Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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66 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 1 Of 3

    Understanding The Need For SDN And The Vendors Fulfilling It

    Finally, networking has its "cloud." Not since The Beatles touched down at N.Y.'s John F. Kennedy International Airport to perform at The Ed Sullivan Show has there been so much hysteria; yet few...

    • Downloads: 244
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Traditional Disaster Recovery Service Providers, Q1 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 45-criteria evaluation of traditional disaster recovery service providers, we identified the six most significant service providers — CSC, HP, IBM, Phoenix, Recovery Point...

    • Downloads: 208
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 560
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 197
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Job

    Tools And Technology: The Workforce Enablement Playbook

    This report outlines the tools and technology of Forrester's solution for infrastructure and operations (I&O) professionals' workforce computing challenges. Forrester's research into workforce...

    • Downloads: 30
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 73
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

    In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

    • Downloads: 171
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to be...

    • Downloads: 392
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 133
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 113
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 245
  • For Infrastructure & Operations Professionals

    Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

    On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

    • Downloads: 112
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 667
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 77
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    Today's enterprise IT organizations are challenged with deploying and supporting a wide range of new technologies and mobility solutions to address their workforce requirements. Results from...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Unveils ACI — New Private Clouds Can Try It; Other I&O Pros Should Wait

    Cisco's Insieme 'Spin-In' Is Directionally Correct, But Many I&O Pros Can't Take Full Advantage Of Its Features Until Q2 2014

    On November 6, 2013, Cisco announced the company's newest next-generation data center solution — Application Centric Infrastructure (ACI) — that includes new hardware, new firmware, and a...

    • Downloads: 127
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 241
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    Benchmarks: The Service Management and Automation Playbook

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 180
  • For Infrastructure & Operations Professionals

    Report:Quick Take: IBM's New eXFlash Delivers A Performance Boost For Data-Intensive Apps

    Emerging data-intensive applications continue to test the limits of available storage solutions, leaving infrastructure and operations (I&O) pros constantly looking for "the next big thing" to...

    • Downloads: 69
  • For Infrastructure & Operations Professionals

    Report:This Isn't Your Grandfather's Service Desk

    How To Transform Your Service Desk To A Customer-Experience-Focused Organization

    While the service desk remains the primary point of contact for business customers with issues, questions, and challenges related to their hardware and software, the traditional metrics focus on...

    • Downloads: 259
  • For Infrastructure & Operations Professionals

    Report:Navigating The Legal And Compliance Implications Of BYOD

    A Practical Guide For The I&O Professional

    Consumerization of IT helps drive better employee engagement and innovation because it gives people in your firm the freedom to choose the tools that work best for them and find better productivity....

    • Downloads: 304
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

    • Downloads: 263
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Left-Shift Technology Monitoring For Success In The Age Of The Customer

    The Technology Concepts Of End User Behavior Monitoring

    Technology-based innovation is the key to success in the "age of the customer." Businesses are investing in technologies that not only meet expectations but delight customers and employees, because...

    • Downloads: 288
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 87
    • Rating: