Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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5 results in Reports

  • Past 6 months
  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 153
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Executive Overview: The Business Intelligence Playbook

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

    • Downloads: 1093
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

    • Downloads: 1257
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

    • Downloads: 2062
 
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