Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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7 results in Reports

  • Past 6 months
  • Boris Evelson
  • For Enterprise Architecture Professionals

    Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Create A Common Language For All Things Data In Your Company

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data or information-as-a-service? Are columnar databases also...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    Vision: The Business Intelligence Playbook

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014

    The 16 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 16 most significant software providers — Actuate, Birst, GoodData, IBM, Information...

    • Downloads: 448
  • For Application Development & Delivery Professionals

    Report:Forrester's Agile BI Capabilities Self-Assessment Model

    What Are Your Organization's Agile BI Capabilities?

    This model is a companion tool to the Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014 evaluation. Clients can use this tool as a self-assessment of their existing business...

    • Downloads: 23
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 163
  • For Enterprise Architecture Professionals

    Report:Forrester's Data Taxonomy Tool

    When it comes to data technology, are you lost in translation? What’s the difference between data federation, virtualization, and data- or information-as-a-service? Are columnar databases...

    • Downloads: 17