Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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11 results in Reports

  • Past 6 months
  • Fatemeh Khatibloo
  • For CIO Professionals

    Report:Reset On Big Data

    Embrace Big Data To Engage Customers At Scale

    Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

    • Downloads: 622
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:Q&A: The Privacy-Personalization Paradox

    Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

    Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand, those...

    • Downloads: 190
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 101
  • For Customer Insights Professionals

    Report:Is Your Customer Insights Practice Ready For EU Privacy?

    Q&A: EU Privacy Regulations

    This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

    • Downloads: 122
  • For Customer Insights Professionals

    Report:Assess Your Customers' Personal Identity And Data Management Attributes

    Assessment: The Personal Identity And Data Management Playbook

    Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand the...

    • Downloads: 192
  • For Customer Insights Professionals

    Report:Prepare For A World Of Consumer-Managed Data

    Executive Overview: The Personal Identity And Data Management Playbook

    Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

    • Downloads: 364
  • For Security & Risk Professionals

    Report:Quick Take: Facebook's f8 Announcements Enable An Identity Provider Pivot

    Facebook's Rear-Guard Action On Privacy Could Position It For A Broader Identity Provider Role

    At its f8 developer conference this week, Facebook announced forthcoming changes that appear to give its users dramatically greater control over sharing personal data with third-party sites and apps....

    • Downloads: 63
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 522
  • For Customer Insights Professionals

    Report:Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

    What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

    At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

    • Downloads: 61
  • For Customer Insights Professionals

    Report:Adaptive Intelligence: Assess Your Readiness

    Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

    • Downloads: 175