About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Specialized Data Management Options Abound — Are Any Right For Your Apps?
Growth in the volume and pace of business is driving new application and data requirements that are often well beyond the design limits of existing relational database technologies. These include...
Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind
In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

The Need For Speed, Services, And SaaS Is Shaping The Integration Future
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.
Data Archiving Is A Flexible Technology That Delivers Many Use Cases
With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

Align Data Management Roles To Create Stronger Business Value
The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...
This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...
Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform
Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...
Road Map: The Business Intelligence Playbook
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market
Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS
Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...
Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind
In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...
Planning Helps Improve Security And Meet Regulatory Compliance Requirements
Hackers continue to break into critical databases across the globe, largely because of gaps in database security implementations and lack of cohesive controls. Although enterprises can pass...
Database Security Solutions Mature While The Market Consolidates
Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...
Informatica Helps Archive Data To Improve Performance And Lower Cost
Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...
Overcoming RDBMS Limitations Enables New Application Patterns
Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...
Today, most organizations face growing data integration challenges due to increased data volume, complex data types, and an increased business need for real-time data. Information-as-a-service (IaaS)...
Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market
Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind
In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...
Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution
Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...
IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options
Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...
This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...
