Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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22 results in Reports

  • Noel Yuhanna
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 107
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

    With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...

    • Downloads: 180
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Oracle Exadata Raises The Bar On Database Appliances

    Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform

    Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...

    • Downloads: 723
  • For Application Development & Delivery Professionals

    Report:Why Enterprise Database Security Strategy Has Become Critical

    This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...

    • Downloads: 52
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Vision: The Customer Data Management Playbook

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1388
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Can't Begin Without A Next-Gen Customer Data Management Platform

    Executive Overview: The Customer Data Management Playbook

    Are you doing everything possible to profit from the explosion of customer data? Most firms aren't. They struggle with the proliferation of data silos, an avalanche of big data, the demand for...

    • Downloads: 521
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

    • Downloads: 651
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

    Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

    Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

    • Downloads: 1682
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Why Test Data Privacy Has Become Critical To All Enterprises

    This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...

    • Downloads: 71
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Data Virtualization, Q1 2012

    Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

    In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

    • Downloads: 1912
  • For Application Development & Delivery Professionals

    Report:Information Fabric 3.0

    Forrester's Reference Architecture For Enterprise Data Virtualization

    Enterprises face growing challenges in bridging disparate sources of data to fuel analytics, predictive analytics, real-time insights, and applications. The data explosion is also exacerbating...

    • Downloads: 852
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 779
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 640
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:NoSQL Offers New Options To Application Developers

    Overcoming RDBMS Limitations Enables New Application Patterns

    Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...

    • Downloads: 738
  • For Application Development & Delivery Professionals

    Report:Trends In ETL Adoption

    This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.

    • Downloads: 56
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    Road Map: The Business Intelligence Playbook

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1787
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 934
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Database Security, 2011

    Database Security Solutions Mature While The Market Consolidates

    Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...

    • Downloads: 881
  • For Application Development & Delivery Professionals

    Report:Case Study: EMC Tames Oracle ERP Data Growth

    Informatica Helps Archive Data To Improve Performance And Lower Cost

    Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...

    • Downloads: 270
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Enterprise DBMS, Q1 2014

    In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

    Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

    • Downloads: 282
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1918
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

    IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

    In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

    • Downloads: 858