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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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24 results in Reports

  • Julie A. Ask
  • Customer Experience Management

  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2010: Consumer Mobile Strategies

    Julie A. AskJanuary 07, 2010

    2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients moved...

    • Downloads: 2198

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices

    Julie A. AskFebruary 25, 2011

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

    • Downloads: 1832

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Internet: Where Is Your Audience?

    Assessing Browser Traffic To Support Good Technology Decisions

    Julie A. AskMay 06, 2009

    Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user...

    • Downloads: 1511

  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile eBusiness Is Context

    Vision: The Mobile eBusiness Playbook

    Julie A. AskMay 01, 2012

    Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

    • Downloads: 1613

  • For eBusiness & Channel Strategy Professionals

    Report:Engaging Smartphone Users

    Why Designing Strategies For High-End Mobile Devices Makes Sense

    Seth Fowler, Julie A. AskJanuary 19, 2010

    With 4 billion cell phones and 1 billion PCs in the world, cell phones are clearly the next digital frontier for companies looking to engage with their customers in a more persistent and personalized...

    • Downloads: 1250

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    Julie A. Ask, Jeffrey S. HammondAugust 10, 2012

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1321
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

    How To Make Mobile Services As Convenient As PC-Based Experiences

    Julie A. AskOctober 14, 2009

    The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

    • Downloads: 1226

  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    Julie A. AskJune 29, 2010

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1404

  • For eBusiness & Channel Strategy Professionals

    Report:How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience

    Julie A. AskApril 14, 2011

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

    • Downloads: 1271

  • For eBusiness & Channel Strategy Professionals

    Report:Topic Overview: Mobile Strategy Starter Kit

    Julie A. AskJanuary 21, 2011

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

    • Downloads: 1250

  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case For The Mobile Internet

    Seth Fowler, Julie A. AskJuly 29, 2010

    The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

    • Downloads: 1085

  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile Is User Context

    Context Transforms Product Opportunities For Consumer Product Strategists

    Julie A. AskJuly 11, 2011

    Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

    • Downloads: 1088

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Julie A. AskOctober 03, 2012

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1023
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Mandate For eBusiness Professionals

    Business Case: The Mobile eBusiness Playbook

    Julie A. AskMay 01, 2012

    Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

    • Downloads: 888
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Executing End-To-End Mobile Services

    Best Practices: The Mobile eBusiness Playbook

    Julie A. Ask, Patti Freeman EvansMay 10, 2012

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

    • Downloads: 849
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly

    Julie A. AskSeptember 21, 2010

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

    • Downloads: 839

  • For CMO Professionals

    Report:CMO: The Future Of Mobile Is Context

    Mobile Transforms How Companies Interact With Customers

    Julie A. AskJuly 29, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 828
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services

    Ted Schadler, Julie A. AskDecember 20, 2011

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

    • Downloads: 763
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: E*TRADE Leverages Mobile To Offer Customers More Convenient Services

    A Mobile POST Case Study

    Julie A. AskMay 27, 2009

    E*TRADE's Mobile Pro application for the BlackBerry is the excellent result of a thoughtful and well-executed mobile strategy. The strong representation of SuperConnecteds and Connectors within the...

    • Downloads: 678

  • For eBusiness & Channel Strategy Professionals

    Report:CI Professionals: The Future Of Mobile Is Context

    Customer Intelligence Professionals Need Mobile Analytic Tactics

    Julie A. AskAugust 31, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 675

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

    A Mobile POST Case Study

    Julie A. Ask, Seth FowlerJuly 13, 2009

    US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its cable...

    • Downloads: 400

  • For eBusiness & Channel Strategy Professionals

    Report:Strategic Staffing For Mobile eBusiness

    Patti Freeman Evans, Carrie Johnson, Peter Wannemacher, Julie A. Ask, Jonathan BrowneMay 09, 2012

    As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

    • Downloads: 353
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Julie A. AskMay 27, 2011

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 286

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

    Julie A. AskNovember 14, 2011

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

    • Downloads: 232
 
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