Forrester

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption: 2013

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

• Downloads: 245

For eBusiness & Channel Strategy Professionals

Report:Getting Mobile Right With Mobility POST

A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

• Downloads: 234

For eBusiness & Channel Strategy Professionals

Report:Building A Pervasive Corporate Mobile Competency

Organization: The Mobile eBusiness Playbook

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

• Downloads: 297

For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

• Downloads: 323
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Why eBusiness Pros Need A Five-Year Plan

Mobile Services And Technology Development Approaches Must Consider Future Needs

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

• Downloads: 354
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1037
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Mobile Technologies That Drive Sales

Tools And Technology: The Mobile eBusiness Playbook

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

• Downloads: 1347
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For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4238

For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 872
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For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 355
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile eBusiness Is Context

Vision: The Mobile eBusiness Playbook

Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

• Downloads: 1645

For eBusiness & Channel Strategy Professionals

Report:Mobile Mandate For eBusiness Professionals

Business Case: The Mobile eBusiness Playbook

Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

• Downloads: 906
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

Customer Intelligence Professionals Need Mobile Analytic Tactics

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 678

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Is User Context

Context Transforms Product Opportunities For Consumer Product Strategists

Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

• Downloads: 1092

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

• Downloads: 406

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 290

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

• Downloads: 1274

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1841

For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Downloads: 1255

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 842

For eBusiness & Channel Strategy Professionals

Report:Making The Case For The Mobile Internet

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

• Downloads: 1087

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1410

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yahoo! Fantasy Football

Mobile Consumers Create Multichannel Value

Most consumer product and services companies work from the assumption that multichannel customers are the most valuable. All the evidence indicates that this is true. They also assume that mobile...

• Downloads: 369

For eBusiness & Channel Strategy Professionals

Report:Engaging Smartphone Users

Why Designing Strategies For High-End Mobile Devices Makes Sense

With 4 billion cell phones and 1 billion PCs in the world, cell phones are clearly the next digital frontier for companies looking to engage with their customers in a more persistent and personalized...

• Downloads: 1251