CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

12 results in Reports

  • Julie A. Ask
  • Interactive Marketing Strategy and Process

  • For Marketing Leadership Professionals

    Report:2013 Mobile Trends For Marketers

    Multiyear Strategies And Larger Investments Define This Year

    Thomas Husson, Julie A. AskFebruary 13, 2013

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

    • Downloads: 949
    • Rating:

  • For Marketing Leadership Professionals

    Report:Digital Marketing: The Future Of Mobile Is Context

    Mobile Transforms How Interactive Marketers Engage With Customers

    Julie A. AskAugust 01, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 1392

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Julie A. AskMay 27, 2011

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 286

  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    Julie A. AskJune 29, 2010

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1404

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Yahoo! Fantasy Football

    Mobile Consumers Create Multichannel Value

    Julie A. AskMay 13, 2010

    Most consumer product and services companies work from the assumption that multichannel customers are the most valuable. All the evidence indicates that this is true. They also assume that mobile...

    • Downloads: 367

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: SMS Mobile Campaign Vendors

    Seth Fowler, Julie A. AskMarch 31, 2010

    While the need for a mobile strategy may be clear, the path to realizing one is less obvious. Forrester provides an overview of the SMS application and services vendor market along with a framework...

    • Downloads: 1244

  • For Marketing Leadership Professionals

    Report:Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US

    Julie A. AskMarch 15, 2010

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

    • Downloads: 1641

  • For eBusiness & Channel Strategy Professionals

    Report:Engaging Smartphone Users

    Why Designing Strategies For High-End Mobile Devices Makes Sense

    Seth Fowler, Julie A. AskJanuary 19, 2010

    With 4 billion cell phones and 1 billion PCs in the world, cell phones are clearly the next digital frontier for companies looking to engage with their customers in a more persistent and personalized...

    • Downloads: 1250

  • For eBusiness & Channel Strategy Professionals

    Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

    How To Make Mobile Services As Convenient As PC-Based Experiences

    Julie A. AskOctober 14, 2009

    The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

    • Downloads: 1226

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Bank Of America Makes The Most Of Mobile Banking

    A Mobile POST Case Study

    Julie A. Ask, Seth FowlerSeptember 03, 2009

    Bank of America's mobile strategy aims to offer customers control of their accounts and convenient information through the most advanced mobile services available. Connectors and SuperConnecteds,...

    • Downloads: 1522

  • For eBusiness & Channel Strategy Professionals

    Report:How Consumers Connect Around The World

    Extending Digital Media Strategies To Emerging Markets

    Julie A. AskAugust 20, 2009

    Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large,...

    • Downloads: 1024

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technographics

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

    Julie A. Ask, Charles S. GolvinApril 09, 2009

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

    • Downloads: 3771
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart