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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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21 results in Reports

  • Julie A. Ask
  • Technology Product Strategies

  • For Marketing Leadership Professionals

    Report:2012 Mobile Trends For CPS Professionals

    Thomas Husson, Julie A. AskFebruary 09, 2012

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 726
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

    Julie A. AskNovember 14, 2011

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

    • Downloads: 232

  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile Is User Context

    Context Transforms Product Opportunities For Consumer Product Strategists

    Julie A. AskJuly 11, 2011

    Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

    • Downloads: 1088

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences

    Julie A. AskJune 15, 2011

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

    • Downloads: 403

  • For eBusiness & Channel Strategy Professionals

    Report:How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience

    Julie A. AskApril 14, 2011

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

    • Downloads: 1271

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices

    Julie A. AskFebruary 25, 2011

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

    • Downloads: 1832

  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    Thomas Husson, Julie A. AskJanuary 24, 2011

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 5979
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Topic Overview: Mobile Strategy Starter Kit

    Julie A. AskJanuary 21, 2011

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

    • Downloads: 1250

  • For eBusiness & Channel Strategy Professionals

    Report:Canada Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    Julie A. Ask, Charles S. GolvinOctober 06, 2010

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

    • Downloads: 729

  • For Marketing Leadership Professionals

    Report:US Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    Charles S. Golvin, Julie A. AskSeptember 28, 2010

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

    • Downloads: 1804

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly

    Julie A. AskSeptember 21, 2010

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

    • Downloads: 839

  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case For The Mobile Internet

    Seth Fowler, Julie A. AskJuly 29, 2010

    The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

    • Downloads: 1085

  • For eBusiness & Channel Strategy Professionals

    Report:Creating A Mobile Services Product Road Map

    A Framework For Prioritizing Proposed Mobile Services Offerings

    Julie A. AskJuly 08, 2010

    "How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

    • Downloads: 1091

  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    Julie A. AskJune 29, 2010

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1404

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Bank Of America Makes The Most Of Mobile Banking

    A Mobile POST Case Study

    Julie A. Ask, Seth FowlerSeptember 03, 2009

    Bank of America's mobile strategy aims to offer customers control of their accounts and convenient information through the most advanced mobile services available. Connectors and SuperConnecteds,...

    • Downloads: 1522

  • For eBusiness & Channel Strategy Professionals

    Report:How Consumers Connect Around The World

    Extending Digital Media Strategies To Emerging Markets

    Julie A. AskAugust 20, 2009

    Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large,...

    • Downloads: 1024

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

    A Mobile POST Case Study

    Julie A. Ask, Seth FowlerJuly 13, 2009

    US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its cable...

    • Downloads: 400

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: American Airlines Utilizes Multiple Channels To Reach Most Passengers

    A Mobile POST Case Study

    Julie A. Ask, Seth FowlerJuly 01, 2009

    American Airlines' mobile strategy is wide-reaching to reflect the many different people who fly with the company. Many of its passengers are Connectors, who are well positioned to take advantage of...

    • Downloads: 644

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: E*TRADE Leverages Mobile To Offer Customers More Convenient Services

    A Mobile POST Case Study

    Julie A. AskMay 27, 2009

    E*TRADE's Mobile Pro application for the BlackBerry is the excellent result of a thoughtful and well-executed mobile strategy. The strong representation of SuperConnecteds and Connectors within the...

    • Downloads: 678

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Internet: Where Is Your Audience?

    Assessing Browser Traffic To Support Good Technology Decisions

    Julie A. AskMay 06, 2009

    Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user...

    • Downloads: 1511

  • For eBusiness & Channel Strategy Professionals

    Report:Preparing For New Competitors In The Mobile Game Console Market

    Julie A. AskFebruary 25, 2009

    Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console...

    • Downloads: 486
 
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