Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Role

Methodology

Topics

Industry

Region

Vendor

26 results in Reports

  • Julie A. Ask
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

    • For eBusiness & Channel Strategy Professionals

      Report:Life360 Wins In Family Mobile Moments

      Use The IDEA Framework To Evolve Mobile Services From Apps To Platforms

      Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what...

      • Downloads: 69
    • For Application Development & Delivery Professionals

      Report:Developers Are The St. Bernard For Mobile Projects

      How App Developers Will Rescue Their Business Counterparts And Continue The Pursuit Of Innovation

      Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report:Building Mobile Services? Location Matters

      Intelligent Location Enables Smart Consumer Engagement

      Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

      • Downloads: 159
    • For eBusiness & Channel Strategy Professionals

      Report:Use Mobile To Engage With In-Store Consumers In China

      Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales, but...

      • Downloads: 70
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Fire Phone Fails; Amazon Doesn't

      Insights, Not Sales, Will Define Amazon's Success

      On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

      • Downloads: 122
    • For eBusiness & Channel Strategy Professionals

      Report:United Airlines Drives Self-Service With Mobile

      Use The IDEA Framework To Evolve Your Customer Experience

      Mobile can transform your customer experience. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what...

      • Downloads: 162
    • For CIO Professionals

      Report:Quick Take: Apple Moves Healthcare Closer To A Mainstream Embrace Of The Customer

      On June 2, 2014, at its annual developers' conference, Apple announced a new platform named HealthKit. While this is not the big move that some were expecting, it underpins a profound shift in the...

      • Downloads: 135
    • For CIO Professionals

      Report:Quick Take: Apple's WWDC 2014 Tour De Force

      New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

      Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

      • Downloads: 107
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile's Trojan Horse: The Messaging Platform

      Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

      Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

      • Downloads: 221
    • For Application Development & Delivery Professionals

      Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

      Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

      Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

      • Downloads: 137
    • For eBusiness & Channel Strategy Professionals

      Report:mHealth Illustrates New Business Opportunities

      How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

      A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

      • Downloads: 492
    • For Customer Experience Professionals

      Report:Mobile Moments Transform Customer Experience

      Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze

      Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

      • Downloads: 896
    • For CIO Professionals

      Report:Re-Engineer Your Business For Mobile Moments

      Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

      The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

      • Downloads: 458
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: Mobile Trends In eBusiness

      Navigate Beyond The Hype To Drive Near-Term Results

      In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

      • Downloads: 785
    • For Marketing Leadership Professionals

      Report:Predictions 2014: Mobile Trends For Marketers

      Navigate Beyond The Hype To Drive Near-Term Results

      In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

      • Downloads: 815
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

      Neither Is Perfect, But Either Could Be Perfect For Your Customer

      Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

      • Downloads: 482
    • For CIO Professionals

      Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

      Neither Is Perfect, But Either Could Be Perfect For Your Customer

      Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

      • Downloads: 390
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Messaging Vendor Overview

      Making Smart Decisions To Support Your Business Needs

      This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

      • Downloads: 1292
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester's Shopping Guide To Mobile Analytics Vendors

      Choose The Solutions Best Suited To Your Requirements

      Mobile analytics solutions are underutilized: Among eBusiness professionals surveyed by Forrester, only 46% had implemented a mobile analytics solution. Those with an analytics solution were most...

      • Downloads: 561
    • For eBusiness & Channel Strategy Professionals

      Report:Use Analytics To Build Mobile Advantage

      Performance Management: The Mobile eBusiness Playbook

      Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers now expect relevant information and services anytime and anywhere. Delivering relevant information and...

      • Downloads: 472
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Maturity Equates To Mobile Competency

      Assessment: The Mobile eBusiness Playbook

      eBusiness professionals began to develop mobile services in earnest with the launch of the Apple App Store in 2008. They now have five-plus years of experience under their belts. Initially, they...

      • Downloads: 644
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Technology Adoption: 2013

      A Benchmarking Guide For eBusiness Professionals

      Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

      • Downloads: 1143
    • For eBusiness & Channel Strategy Professionals

      Report:Getting Mobile Right With Mobility POST

      A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

      Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

      • Downloads: 500
    • For Marketing Leadership Professionals

      Report:2013 Mobile Trends For Marketers

      Multiyear Strategies And Larger Investments Define This Year

      With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

      • Downloads: 1650