Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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194 results in Reports

  • Application Development
  • Past 18 months
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 697
    • Comments: 5
    • Rating:
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 191
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    Road Map: The Business Intelligence Playbook

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1784
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 444
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2738
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 780
    • Rating:
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 398
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Global Banking Platforms, Q4 2012

    TCS, Infosys, Sopra Banking Software, And Temenos Lead, With SAP, FIS, And Polaris FT Pursuing

    In Forrester's 62-criteria evaluation of global banking platform vendors, we identified the eight most significant software providers — FIS, Infosys, Oracle, Polaris Financial Technology...

    • Downloads: 1006
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 135
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 459
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 187
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Application Portfolio Analysis Tool

    In IT services sourcing, the strategic decisions and vendor selection process for your company’s applications and infrastructures (A&I) are critical. Your service requirements and ability...

    • Downloads: 57
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 618
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigating The Agile Testing Tool Landscape

    Revamp Your Testing Tool Strategy For Agile Development

    As your developers shift to Agile practices, they will invariably perform more testing themselves. So where does that leave your quality assurance (QA) professionals? They need to adapt by getting...

    • Downloads: 600
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Data Architecture Assessment Toolkit

    • Downloads: 61
    • Rating:
  • For Application Development & Delivery Professionals

    Report:API Design, Part 3: Make Transactions And Error Handling Clear In Your API Designs

    Ensure That Your Choice Of Messaging Style Does Not Interfere With The Design Clarity Of Your API

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 380
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 307
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Project/Program Portfolio Management, Q4 2012

    How The Top 10 Providers Stack Up In A Newly Divided Market

    Demand for business agility fuels adoption of Agile development techniques that can deliver differentiating business technology (BT) solutions within accelerated time frames. Agile development...

    • Downloads: 1525
    • Comments: 11
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Create A Road Map To Guide Digital Experience Delivery

    Road Map: A The Digital Experience Delivery Playbook Report

    Achieving success with your firm's digital experience (DX) delivery strategy involves understanding your organization's customer experience strategy, adopting and leveraging the right technology, and...

    • Downloads: 391
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Consistent Performance In Agile Teams Must Include Testing

    Performance Management: The Agile And Lean Playbook

    Agile disrupts everything that we know about testing, including what practices to use, what skills are needed, how to set up the testing organization, and how to leverage testing tools. Testing is a...

    • Downloads: 865
    • Rating:
  • For Enterprise Architecture Professionals

    Report:EA Methodologies Enlarge To Address The New Business Landscape

    Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

    • Downloads: 408
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Microsoft Services Landscape

    Trends And Tradeoffs Of Leading Microsoft Services Players

    Microsoft technologies span a wide range of products and services, including enterprise applications such as Dynamics AX and Dynamics CRM; desktop and collaboration applications such as Office,...

    • Downloads: 560
  • For Application Development & Delivery Professionals

    Report:Capitalize On The Digital Experience Imperative With Better Governance

    Processes: The Digital Experience Delivery Playbook

    Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

    • Downloads: 488