Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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211 results in Reports

  • Application Development
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value

    Continuous delivery of business value has moved from dream to competitive differentiator to table stakes for organizations like Amazon.com, Etsy, and Google. The vast majority of other organizations,...

    • Downloads: 384
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 581
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Development Vendor Maturity Assessment

    As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

    • Downloads: 32
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    Performance Management: The Business Applications Playbook

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 163
  • For CIO Professionals

    Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

    • Downloads: 101
  • For Infrastructure & Operations Professionals

    Report:The Seven Habits Of Highly Effective DevOps

    Organizations have for years sought a means of more quickly delivering business value in the form of working software. Inspired by innovations in Agile software development and the application of the...

    • Downloads: 787
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Service Providers

    Turn The Odd Couple Into The Power Couple

    Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

    • Downloads: 762
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 888
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:Brief: Services Supplant Mobile Middleware

    In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

    Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

    Our Guide To The Tools And Services Of 22 Platforms

    There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

    • Downloads: 348
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Maturity Equates To Mobile Competency

    Assessment: The Mobile eBusiness Playbook

    eBusiness professionals began to develop mobile services in earnest with the launch of the Apple App Store in 2008. They now have five-plus years of experience under their belts. Initially, they...

    • Downloads: 652
  • For Application Development & Delivery Professionals

    Report:More Than Hype: Determining When To Use Responsive Web Design

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 483
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 610
  • For Application Development & Delivery Professionals

    Report:Developers Are The St. Bernard For Mobile Projects

    How App Developers Will Rescue Their Business Counterparts And Continue The Pursuit Of Innovation

    Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making...

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:Accelerating App Development And Delivery To Formula 1 Speeds

    Vision: The Application Development Strategy, Structure, and Sourcing Playbook

    Businesses rely on great applications to attract and engage customers, who increasingly use mobile apps to transact business anywhere at any time, and social technologies that transform individuals...

    • Downloads: 276
  • For Application Development & Delivery Professionals

    Report:The Seismic Shift In Application Portfolios

    Road Map: The Cloud Computing Playbook

    Driven by rapidly changing customer engagement models, enterprise application portfolios are evolving at dramatically different rates on either side of a fault line. Systems of engagement...

    • Downloads: 374
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 83
  • For Application Development & Delivery Professionals

    Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

    The BIAN Revisited Series: Part 1

    The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

    • Downloads: 160
  • For Enterprise Architecture Professionals

    Report:EA Methodologies Enlarge To Address The New Business Landscape

    Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

    • Downloads: 447
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 231
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Connecting Strategy To Execution: The Living BT Investment Road Map

    Road Map: The Strategic Planning And Portfolio Playbook

    Demand for faster delivery means firms must efficiently communicate their prioritized strategic intent and develop a set of investments that gives executives confidence that they will achieve...

    • Downloads: 482