Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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165 results in Reports

  • Application Development
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1346
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Here Comes The Open Web — Embrace It

    The New Web Platform For Customer Engagement And Much More (Part 1)

    The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

    • Downloads: 930
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

    • Downloads: 1309
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Banking Strategy

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

    • Downloads: 663
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 361
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Sustain Agile With Formal And Informal Training

    Change Management: The Agile And Lean Playbook

    This report outlines the change management for Forrester's solution for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

    One Size Does Not Fit All Developer Needs

    Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

    • Downloads: 102
  • For Application Development & Delivery Professionals

    Report:SAP Modernization

    Modernizing The SAP Platform To Prepare For Innovation

    Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: API Management Platforms, Q1 2013

    Layer 7 And WSO2 Lead This Emerging Field

    In Forrester's 15-criteria evaluation of application programming interface (API) management platform vendors, Layer 7 and WSO2 — and their solutions — rose to the top, followed by Intel,...

    • Downloads: 578
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Service Providers

    Turn The Odd Couple Into The Power Couple

    Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

    • Downloads: 347
    • Comments: 2
    • Rating:
  • Report:Technology Landscape: Metadata Management, Q2 2013

    The Foundation For Data Governance, Tooling, And More

    Metadata management is the foundation for data governance, management, and use. But despite this, firms have a spotty record of collecting, harmonizing, and managing the metadata inherent in their...

    • Downloads: 11
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 658
  • For Sourcing & Vendor Management Professionals

    Report:Five Reasons Why The Domestic Outsourcing Trend Continues To Accelerate

    The movement to domestic outsourcing models continues to accelerate for a number of reasons. First, clients, who today depend on software to differentiate and grow their businesses, require...

    • Downloads: 487
    • Rating:
  • For CIO Professionals

    Report:Make The Cloud Enterprise Ready

    In 2008, Forrester examined whether cloud computing was ready for the enterprise. In 2012, the answer is a definitive yes, but many enterprises aren't ready for the cloud. This report outlines the...

    • Downloads: 1175
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Revamp Your Organization For Agile And Lean

    Skills And Staffing: The Agile And Lean Playbook

    This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...

    • Downloads: 897
  • For Marketing Leadership Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 504
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 395
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Transformation Imperative In Financial Services Defies Any Crisis

    The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation

    Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...

    • Downloads: 315
  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 193
  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1256
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Five Trends Are Changing Records Management Technologies And Practices

    What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance

    Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2011

    The 2012 Survey Indicates Tighter Competition

    In early 2012, Forrester surveyed 25 vendors of globally deployed banking platforms on their 2011 deals. Survey results indicate a consolidating market: Counted deal volume for firms included in the...

    • Downloads: 508
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Building Mobile Apps? Start With Web; Move To Hybrid

    Strategic Plan: The Mobile App Development Playbook

    In the past year, we've handled more than 200 client inquiries regarding what technology approach best suits mobile app development needs. The most common question we field is: "Should we go with a...

    • Downloads: 1899
  • For Application Development & Delivery Professionals

    Report:Make Software Delivery More Responsive To The Business

    Executive Overview: The Agile And Lean Playbook

    Most firms are experiencing rapid and fundamental change in both business and technology. How do you cope? You must transform your software delivery approach — minor tweaks to traditional...

    • Downloads: 888
    • Rating:
 
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