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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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6 results in Reports

  • Tech Sector Economics
  • Past 6 months
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  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Rick HollandJanuary 15, 2013

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 468
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    Connie Moore, Jamie WarnerDecember 13, 2012

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 249

  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    Andrew BartelsApril 25, 2013

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 227

  • For CIO Professionals

    Report:Budgets And Priorities: Global Benchmark 2012

    Strategic Planning Forrsights For CIOs

    Craig SymonsJanuary 15, 2013

    CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

    • Downloads: 442
    • Rating:

  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    John R. Rymer, Rob KoplowitzFebruary 27, 2013

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 161

  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    Andrew BartelsDecember 13, 2012

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415
 
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