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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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5 results in Reports

  • Multichannel Customer Experience
  • William Band

  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    Vision: The CRM Playbook

    William BandFebruary 11, 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 1975
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Define The Right CRM Metrics

    Performance Management: The CRM Playbook

    William Band, Anjali YakkundiApril 10, 2012

    This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship management...

    • Downloads: 1266
    • Rating:

  • Report:Trends 2011: Customer Relationship Management

    Twelve Trends Drive Planning For Customer-Centric Process Transformation

    William BandJanuary 26, 2011

    The fundamental business needs that drive the requirement for effective and efficient customer management practices remain unchanged for 2011: acquiring new customers; building tighter bonds of...

    • Downloads: 2677

  • For Application Development & Delivery Professionals

    Report:Defining Social CRM

    Using Social Computing To Collaborate With Customers In New Ways

    William BandMarch 02, 2011

    The social web phenomenon — which Forrester calls Social Computing — forces business process professionals to expand their thinking about how their companies can and should engage with...

    • Downloads: 1361

  • For Application Development & Delivery Professionals

    Report:Solutions Converge To Support Multichannel Customer Interactions

    The Emergence Of Customer Experience Management Solutions

    William BandSeptember 22, 2011

    Business process pros can play a pivotal role in helping their organizations define a multichannel customer experience strategy, align processes, and select the right technologies to deliver results....

    • Downloads: 920
 
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