Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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4 results in Reports

  • Multichannel Customer Experience
  • Thomas Husson
  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 620
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 794
  • For Marketing Leadership Professionals

    Report:Drive Product Innovation To Mature Your Mobile Strategy

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

    • Downloads: 617
  • For Marketing Leadership Professionals

    Report:How To Start Bridging The Mobile Monetization Gap

    Use Mobile Engagement To Extend Existing Business Models

    Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

    • Downloads: 642