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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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7 results in Reports

  • Multichannel Customer Experience
  • Thomas Husson

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce In Europe

    Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

    Lauriane Camus, Thomas HussonJuly 13, 2010

    European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

    • Downloads: 997

  • For Marketing Leadership Professionals

    Report:Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future

    Thomas HussonDecember 17, 2010

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

    • Downloads: 1145

  • For Marketing Leadership Professionals

    Report:Drive Product Innovation To Mature Your Mobile Strategy

    Thomas HussonApril 06, 2012

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

    • Downloads: 555
    • Rating:

  • For Marketing Leadership Professionals

    Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

    Thomas HussonMay 02, 2011

    Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

    • Downloads: 1307

  • For Marketing Leadership Professionals

    Report:How Mature Is Your Mobile Strategy?

    An Empowered Report

    Thomas HussonOctober 18, 2010

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent...

    • Downloads: 1308

  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    Thomas HussonSeptember 21, 2011

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 561

  • For Marketing Leadership Professionals

    Report:How To Start Bridging The Mobile Monetization Gap

    Use Mobile Engagement To Extend Existing Business Models

    Thomas HussonNovember 19, 2012

    Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

    • Downloads: 465
    • Rating:
 
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