Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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132 results in Reports

  • eCommerce
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Social Media Amplifies Your B2B Buyers' Experiences

    Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

    In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

    • Downloads: 706
  • For Marketing Leadership Professionals

    Report:Case Study: SunGard Boosts Lead Quality And Deal Size With Improved Email Marketing

    Global technology services giant SunGard Availability Services revamped its email program as part of a larger project to improve the firm's demand generation productivity. It aligned marketing goals...

    • Downloads: 168
  • For Marketing Leadership Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 576
  • For Marketing Leadership Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 75
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

    • Downloads: 51
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of US Online Consumers, 2012

    North American Consumer Technographics®

    US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...

    • Downloads: 178
  • For Marketing Leadership Professionals

    Report:E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

    • Downloads: 462
  • For Marketing Leadership Professionals

    Report:Combine Social And Mobile To Build B2B Customer Relationships

    How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

    B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

    • Downloads: 1184
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

    • Downloads: 254
  • For Marketing Leadership Professionals

    Report:Socializing The Technology Adoption Cycle

    B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

    Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

    • Downloads: 405
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices,...

    • Downloads: 7
  • For Marketing Leadership Professionals

    Report:How Latin American Consumers Use Their Mobile Phones

    A Technographics® Data Essentials Document

    With high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the majority...

    • Downloads: 96
  • For Marketing Leadership Professionals

    Report:Drive Product Innovation To Mature Your Mobile Strategy

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

    • Downloads: 615
  • For Marketing Leadership Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 158
  • For Marketing Leadership Professionals

    Report:Get To Know Mobile Tactics

    Tools And Technology: The Mobile Marketing Playbook

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

    • Downloads: 695
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1429
  • For Marketing Leadership Professionals

    Report:Mobile Marketing — A Forrester Compilation

    More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

    • Downloads: 360
  • For Marketing Leadership Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 637
  • For Marketing Leadership Professionals

    Report:Forrester Research World Mobile Adoption Forecast, 2011 To 2016 (Global)

    ForecastView Spreadsheet

    Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

    • Downloads: 9
  • For Marketing Leadership Professionals

    Report:Don't Confuse Tablet And Mobile Marketing

    Contextual Marketing Demands A Unique Approach To Tablets

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

    • Downloads: 682
  • For Marketing Leadership Professionals

    Report:The European eCommerce Landscape

    A European Consumer Technographics® Report

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

    • Downloads: 81
  • For Marketing Leadership Professionals

    Report:The New Year Of Social Marketing

    2012 Investment In Social Media And Communities Remains Strong

    Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

    • Downloads: 525
  • For Marketing Leadership Professionals

    Report:Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

    • Downloads: 100
  • For Marketing Leadership Professionals

    Report:How B2B Firms Can Improve Their Email Marketing

    B2B email marketing programs still trail B2C programs in terms of their customer centricity, in part because of the complexity of business products, the poor alignment of marketing and sales, and...

    • Downloads: 621