Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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165 results in Reports

  • eCommerce
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 440
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific

    Asia Pacific Consumer Technographics®

    For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

    • Downloads: 140
  • For Marketing Leadership Professionals

    Report:How US Marketers Use Email

    Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

    • Downloads: 1008
  • For Marketing Leadership Professionals

    Report:Understanding China: The Opportunities And Challenges

    A Technographics® Document

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

    • Downloads: 101
  • For Marketing Leadership Professionals

    Report:How To Design Communities For Marketing

    A Social Marketer's Road Map To Achieving Social Depth

    Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control....

    • Downloads: 587
    • Rating:
  • For Marketing Leadership Professionals

    Report:What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

    • Downloads: 1176
  • For Marketing Leadership Professionals

    Report:Why Care About Combination Clickers

    The Most Valuable Searchers Click On Both Paid And Natural Listings

    Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

    • Downloads: 328
    • Rating:
  • For Marketing Leadership Professionals

    Report:How Latin American Consumers Use Their Mobile Phones

    A Technographics® Data Essentials Document

    With high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the majority...

    • Downloads: 94
  • For Marketing Leadership Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 390
  • For Marketing Leadership Professionals

    Report:Socializing The Technology Adoption Cycle

    B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

    Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

    • Downloads: 403
  • For Marketing Leadership Professionals

    Report:The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

    • Downloads: 1303
  • For Marketing Leadership Professionals

    Report:Consumers Reviews And Ratings: How Much Are They Worth?

    Forrester Technographics Digital Consumer Community Report, October 2011

    About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

    • Downloads: 8
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

    • Downloads: 52
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

    • Downloads: 11
  • For Marketing Leadership Professionals

    Report:Segmenting Chinese Mobile Phone Users

    A Technographics® Data Essentials Document

    Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

    • Downloads: 33
  • For Marketing Leadership Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 224
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1413
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

    • Downloads: 41
  • For Marketing Leadership Professionals

    Report:Case Study: SunGard Boosts Lead Quality And Deal Size With Improved Email Marketing

    Global technology services giant SunGard Availability Services revamped its email program as part of a larger project to improve the firm's demand generation productivity. It aligned marketing goals...

    • Downloads: 139
    • Rating:
  • For Marketing Leadership Professionals

    Report:Agencies Deliver Strategic Mobile Display Expertise

    The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to...

    • Downloads: 558
  • For Marketing Leadership Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 279
    • Comments: 7
  • For Marketing Leadership Professionals

    Report:The European Tablet Landscape

    A Technographics® Data Essentials Document

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

    • Downloads: 101
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, China

    Asia Pacific Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

    • Downloads: 64
  • For Marketing Leadership Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 612
    • Rating:
  • For Marketing Leadership Professionals

    Report:Are Events Dead? Not If You're A Tech Buyer

    Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

    Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And...

    • Downloads: 409