For eBusiness & Channel Strategy Professionals
North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...
- Downloads: 28
For Marketing Leadership Professionals
North American Consumer Technographics®
This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...
- Downloads: 237
For CMO Professionals
A Deep Dive Into Apparel And Personal Care Categories
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
- Downloads: 220