Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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300 results in Reports

  • Media Mix
  • For Marketing Leadership Professionals

    Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

    CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

    • Downloads: 206
  • For Marketing Leadership Professionals

    Report:Updated 2011: Use Social Media To Boost Your TV Audience

    Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

    • Downloads: 442
  • For Marketing Leadership Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 377
    • Rating:
  • For CMO Professionals

    Report:Manage The Digitization Of Agency Services

    Performance Management: The 21st Century Brand Marketing Playbook

    To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage...

    • Downloads: 437
  • For Marketing Leadership Professionals

    Report:Mobile Advertising: It's Time To Get Personal

    Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 87
  • For Marketing Leadership Professionals

    Report:Community Benchmarking Metrics

    What To Expect For The Health Of Your Community

    Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...

    • Downloads: 561
  • For Application Development & Delivery Professionals

    Report:Early Adopters Embrace Hadoop For Operations And Customer Analytics

    Experiences Of Big Data First Movers

    Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...

    • Downloads: 1048
  • For CMO Professionals

    Report:CMOs Must Drive Their Firms' Domain Strategy Now

    The Decision About Generic Top-Level Domains (gTLDs) Is An Immediate Priority

    Most companies have been looking at the upcoming availability of generic top-level domains (gTLDs) as a brand and trademark protection issue rather than as a significant new business opportunity....

    • Downloads: 401
  • For Customer Experience Professionals

    Report:Communication, Training, And Routines: How Companies Socialize Customer Centricity

    Companies can create a more customer-centric culture by socializing customer focus among all employees. Customer experience (CX) professionals must lead their organizations to communicate the...

    • Downloads: 241
  • For CMO Professionals

    Report:Marketers Need To Embrace The Customer Experience Ecosystem

    While marketers spend most of their efforts and resources on top-of-mind channels like the Web or TV, two-thirds of consumers report lackluster interactions with brands, leading to low levels of...

    • Downloads: 538
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1760
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile's Trojan Horse: The Messaging Platform

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

    • Downloads: 140
    • Rating:
  • For CMO Professionals

    Report:CMOs Must Lead The Customer-Obsessed Revolution

    Guiding The Journey To Competitive Advantage In The Age Of The Customer

    Companies are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world where empowered consumers, commoditized products, and intense...

    • Downloads: 564
  • For Marketing Leadership Professionals

    Report:Getting The Green Light For Marketing Mix Optimization

    Business Case: The Marketing Mix Optimization Playbook

    Marketers must update traditional media mix models to incorporate fast-emerging channels such as social and mobile. But, to make sure the marketing plans reflect the insights from more sophisticated...

    • Downloads: 544
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:CI Professionals: The Future Of Mobile Is Context

    Customer Intelligence Professionals Need Mobile Analytic Tactics

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 708
  • For CMO Professionals

    Report:The Shifting Role Of GRPs In Media Buying

    Why GRPs Will Fade As The Metric But Endure As The Currency For TV And Video

    Consumers are rapidly shifting the way they watch TV, embracing a wide variety of digital platforms to watch on their own terms. But the vast majority of advertising investments are still planned,...

    • Downloads: 365
  • For Marketing Leadership Professionals

    Report:Marketing Mix Modeling Landscape Overview

    The fragmented media landscape makes accurate attribution of successful marketing efforts increasingly difficult. As a result, marketing leaders are under greater pressure than ever to bring...

    • Downloads: 1265
    • Rating:
  • For Customer Insights Professionals

    Report:The Role Of Customer Intelligence In Evolving Your Social Maturity

    An Empowered Report: How Data-Driven Strategies Strengthen Empowered Organizations

    An empowered organization gives its employees the resources they need to build relationships with their constantly evolving customers. But many companies still struggle to adapt their marketing...

    • Downloads: 385
    • Rating:
  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 2188
  • For CMO Professionals

    Report:Adaptive Planning Delivers Marketing Accountability

    The Benefits Of A Flexible And Result-Focused Approach To Marketing Planning

    Marketing planning has changed little in the past century. It's essentially a linear process built on the development of rigid 12-month plans built around brand and channel metrics. This approach is...

    • Downloads: 378
  • For Marketing Leadership Professionals

    Report:Start To Play With Social Gamers

    Social Gaming Provides A Ripe Marketing Opportunity

    Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should start...

    • Downloads: 873
  • For Customer Insights Professionals

    Report:Revisiting The Enterprise Marketing Software Landscape

    Consolidation And Growth Drive A Dynamic Software Marketplace

    Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...

    • Downloads: 1063
    • Rating:
  • For Marketing Leadership Professionals

    Report:Evaluate Your Marketing Optimization Initiative

    Benchmarks: The Marketing Mix Optimization Playbook

    Few marketers have a structured approach to optimizing their marketing mix, often missing the opportunity to deliver better results with the same level of investment or to effectively reallocate...

    • Downloads: 375
  • For Marketing Leadership Professionals

    Report:Trial NFC To Connect The Real World With Mobile

    The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

    • Downloads: 718
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:CIOs Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    The empowered customer is driving new models of business success that are rapidly redefining the CIO's investment agenda in successful firms — the inauguration of what Forrester calls the age...

    • Downloads: 486