Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

42 results in Reports

  • Media Mix
  • CMO
  • For CMO Professionals

    Report:Engage Women With Personal And Relevant Social Interactions

    Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...

    • Downloads: 837
  • For CMO Professionals

    Report:Metrics That Matter For B2C Marketers

    As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...

    • Downloads: 738
  • For CMO Professionals

    Report:The New Layers Of TV Audience Insight

    Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....

    • Downloads: 560
  • For CMO Professionals

    Report:The Shifting Role Of GRPs In Media Buying

    Why GRPs Will Fade As The Metric But Endure As The Currency For TV And Video

    Consumers are rapidly shifting the way they watch TV, embracing a wide variety of digital platforms to watch on their own terms. But the vast majority of advertising investments are still planned,...

    • Downloads: 365
  • For CMO Professionals

    Report:Why Marketers Must Integrate TV And Video Strategies

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

    • Downloads: 845
  • For CMO Professionals

    Report:The Evolved CMO In 2012

    CMOs Must Take A More Active Role In Business And Technology Strategy

    Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...

    • Downloads: 695
    • Rating:
  • For CMO Professionals

    Report:Manage The Digitization Of Agency Services

    Performance Management: The 21st Century Brand Marketing Playbook

    To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage...

    • Downloads: 437
  • For CMO Professionals

    Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

    Which Digital Shopper Marketing Tools To Invest In And Why

    Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...

    • Downloads: 681
    • Comments: 2
    • Rating:
  • For CMO Professionals

    Report:Marketing Leaders' Approach To Content Creation For Brands

    Four Examples Show How To Experiment In Branded Content Development

    Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad...

    • Downloads: 743
  • For CMO Professionals

    Report:Crowdsourcing Gains Legitimacy For Advertisers

    Leverage Professional Crowdsourcing Networks To Create New Video Content

    The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it. Specialized crowdsourcing networks are...

    • Downloads: 399
  • For CMO Professionals

    Report:Create A Connected Communications Plan For The Post-Digital Era

    Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete. In this...

    • Downloads: 322
    • Rating:
  • For CMO Professionals

    Report:New Models For Agency Orchestration

    How Marketers Can Harmonize The Cacophony Of Multiagency Collaboration

    In a world where reaching and connecting with consumers gets increasing complex every single day, the last thing that marketers need is to deal with the cacophony of misdirected and misaligned agency...

    • Downloads: 529
  • For CMO Professionals

    Report:Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape

    The post-digital era is upon us — digital has tremendous impact but no longer lives in its own vacuum of marketing tactics. And this will be another year in which fast-paced technology adoption...

    • Downloads: 303
    • Rating:
  • For CMO Professionals

    Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

    This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

    • Downloads: 44
    • Rating:
  • For CMO Professionals

    Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

    Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

    • Downloads: 265
    • Comments: 1
    • Rating:
  • For CMO Professionals

    Report:Driving B2B Demand With Social Media

    B2B Marketers Must Focus On The Social Rather Than The Media

    When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another...

    • Downloads: 919
    • Rating:
  • For CMO Professionals

    Report:The Next Act For Agencies: The Post-Digital Agency Landscape

    Over the past five years, digital has defined "what's new" from agencies, and marketers have moved substantial budget to social, mobile, and customer relationship management (CRM), to the tune of $50...

    • Downloads: 626
    • Rating:
  • For CMO Professionals

    Report:Marketers Need To Take Accountability For Creative Strategy

    How Marketers Can Get Better Work From Their Brand Agencies

    Great creative advertising is always in demand. But when it comes to providing strategic direction to agencies, marketers are their own worst enemy. Why? Many marketers' organizational structures,...

    • Downloads: 344
  • For CMO Professionals

    Report:The CMO's Role In Technology Purchasing

    How CMOs Should Plan For Technology Investments

    It's no longer a question of whether technology plays a role in marketing; it's about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success....

    • Downloads: 430
    • Rating:
  • For CMO Professionals

    Report:B2B Marketing Trends And Predictions For 2012

    Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go...

    • Downloads: 1354
    • Rating:
  • For CMO Professionals

    Report:Marketers Miss A Big Opportunity With Marketing Mix Modeling

    Senior marketing leaders are missing a key opportunity by underinvesting in marketing mix modeling. Those who have adopted marketing mix modeling find that it works. They are able to proactively...

    • Downloads: 524
    • Rating:
  • For CMO Professionals

    Report:Adaptive Planning Delivers Marketing Accountability

    The Benefits Of A Flexible And Result-Focused Approach To Marketing Planning

    Marketing planning has changed little in the past century. It's essentially a linear process built on the development of rigid 12-month plans built around brand and channel metrics. This approach is...

    • Downloads: 378
  • For CMO Professionals

    Report:Emerging Technologies CMOs Should Watch: Q3 2011

    Four Technologies For Engaging Customers With Content

    CMOs need to keep an eye on emerging technologies that have the potential to drive improvements in customer engagement. This second in a series of reports on emerging technologies explores tools and...

    • Downloads: 815
  • For CMO Professionals

    Report:Traditional Paid Media Must Fuel Earned Media Efforts

    Offline And Online Paid Media Placements Will Drive Earned Media Success

    Earned media is exploding. Born from traditional public relations (PR), its rapid adoption by marketers is being driven by new opportunities to drive word of mouth through social media. But earned...

    • Downloads: 706
    • Rating:
  • For CMO Professionals

    Report:Marketers Need To Acquire Adaptive Skill Sets

    Organization: The Marketing Mix Optimization Playbook

    Most marketers have earned their stripes through corporate work experience and business-school training that takes a top-down linear approach to marketing planning and optimization. Today, the...

    • Downloads: 760