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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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Past 18 months (1)

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Consumer Technographics (3)

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North America (3)

8 results in Reports

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Julie A. Ask

For eBusiness & Channel Strategy Professionals
Report:2D Bar Codes: Emerging Role In Sales
An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
Julie A. AskNovember 14, 2011
2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...
- Downloads: 232
For eBusiness & Channel Strategy Professionals
Report:Topic Overview: Mobile Strategy Starter Kit
Julie A. AskJanuary 21, 2011
Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...
- Downloads: 1251
For Marketing Leadership Professionals
Report:2011 Mobile Trends
Thomas Husson, Julie A. AskJanuary 24, 2011
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...
- Downloads: 5979
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report:Digital Marketing: The Future Of Mobile Is Context
Mobile Transforms How Interactive Marketers Engage With Customers
Julie A. AskAugust 01, 2011
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
- Downloads: 1396
For eBusiness & Channel Strategy Professionals
Report:CI Professionals: The Future Of Mobile Is Context
Customer Intelligence Professionals Need Mobile Analytic Tactics
Julie A. AskAugust 31, 2011
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
- Downloads: 675
For CMO Professionals
Report:CMO: The Future Of Mobile Is Context
Mobile Transforms How Companies Interact With Customers
Julie A. AskJuly 29, 2011
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
- Downloads: 830
- Comments: 1
- Rating:
For eBusiness & Channel Strategy Professionals
Report:2D Bar Codes: Learn Why There's No Urgency
An Empowered Report: Invest Modestly And Experiment Broadly
Julie A. AskSeptember 21, 2010
Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...
- Downloads: 839
For CIO Professionals
Report:CIO: The Future Of Mobile Is Context
Building A Foundation To Enable Next-Generation Mobile Services
Ted Schadler, Julie A. AskDecember 20, 2011
CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...
- Downloads: 764
- Rating:

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

For Marketing Leadership Professionals

Report:2011 Mobile Trends

For Marketing Leadership Professionals

Report:Digital Marketing: The Future Of Mobile Is Context

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

For CMO Professionals

Report:CMO: The Future Of Mobile Is Context

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

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