Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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97 results in Reports

  • Public Sector
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 353
    • Rating:
  • For Customer Experience Professionals

    Report:Predictions 2014: Government Customer Experience

    People expect their government to provide customer experiences that are on par with those that top companies offer. The fallout from the healthcare.gov customer experience fiasco highlighted this...

    • Downloads: 172
  • For Sales Enablement Professionals

    Report:Gaining Executive-Level Access

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

    • Downloads: 94
  • For Customer Experience Professionals

    Report:Quick Take: Obama's Proposed FY15 Budget Pushes For Improved Customer Experience

    President Obama's fiscal-year 2015 (FY15) budget proposal features customer experience like never before, setting up some federal agencies for windfalls that will help them improve experiences for...

    • Downloads: 72
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1377
    • Rating:
  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 342
  • For Infrastructure & Operations Professionals

    Report:China Tech Market Outlook: 2012 To 2013

    The Big Dragon's IT Spending Will Slow Down In 2012

    The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

    • Downloads: 339
    • Rating:
  • For CIO Professionals

    Report:Four Examples Of Decoding An IT Org Chart

    This presentation illustrates four examples of IT organization redesigns. Use this presentation to help envision your own redesign and understand the goals, barriers, and target groups...

    • Downloads: 41
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Leveraging Outsourcing Services To Accelerate IT Maturation

    Emerging Asia Steps Up

    In terms of IT maturity, companies in emerging Asia — that is, Asia Pacific excluding Australia, Japan, and New Zealand — lag behind their Western counterparts. Up to now, the lack of...

    • Downloads: 292
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 870
  • For CIO Professionals

    Report:Mapping The Connected World

    Software Control Of The Physical World Will Change Your Business

    A technology revolution is brewing that uses sensors, networks, and analytics software to connect physical objects and infrastructure to computing systems, providing an unprecedented view into the...

    • Downloads: 750
  • For Application Development & Delivery Professionals

    Report:2011 Integration Survey, Part One: Solution Deployments

    ESBs Are The Most Popular Choice

    Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

    • Downloads: 631
  • For Sales Enablement Professionals

    Report:Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....

    • Downloads: 12
  • For CIO Professionals

    Report:What India's 12th National Five-Year Plan Means For ICT Vendors

    Aligning Strategies With Key Government Priorities Is The Key To Success

    The Indian public sector is an extremely difficult market for IT vendors due to its extended business cycles and high levels of diversity, hypercompetition, bureaucracy, and procurement complexity....

    • Downloads: 227
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:eGovernment Markets In The Middle East

    The public sector has always played a major role in the growth of IT markets in the Middle East. As political stability returns to most parts of the region and its neighbors, Forrester sees public...

    • Downloads: 152
    • Rating:
  • For Security & Risk Professionals

    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 328
  • For CIO Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 868
    • Rating:
  • For CIO Professionals

    Report:Master 10 Trends For Your Cloud Journey

    Road Map: The Cloud Computing Playbook

    Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

    • Downloads: 2658
    • Rating:
  • For CIO Professionals

    Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

    • Downloads: 146
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 859
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:Western European Social Media Marketing Forecast, 2012 To 2017

    Growth Slows But Remains Strong Despite Legislative Uncertainty

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 298
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 668
  • For Customer Experience Professionals

    Report:The Health Insurance Customer Experience Professional's Guide To Healthcare Reform

    What US Consumers Expect From Reform And How To Respond

    US online consumers are confused about health reform — and it's no wonder given the volatile political rhetoric surrounding one of the Obama administration's most controversial acts. Overall,...

    • Downloads: 809
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Loyola Marymount University Embraces ITSM To Improve Service

    For Loyola Marymount University's (LMU's) Information Technology Services (ITS), underdeveloped process, limited communication and transparency, as well as outdated tools and a siloed organization,...

    • Downloads: 166
  • For eBusiness & Channel Strategy Professionals

    Report:Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

    • Downloads: 220