Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range








107 results in Reports

  • Public Sector
  • For Application Development & Delivery Professionals

    Report:Create A People-Focused HRM Business Strategy

    Strategic Plan: The Human Resource Management Playbook

    Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional...

    • Downloads: 378
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 374
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

    These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

    • Downloads: 63
  • For Enterprise Architecture Professionals

    Report:Architect For Extreme Uncertainty

    Use Systemic Design To Deal With The Unknown Unknowns

    Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

    • Downloads: 332
  • For CIO Professionals

    Report:Australia, China, And India Set The Pace In Asian IT Services

    Individual Country Dynamics Drive Growth And Industry Maturity

    Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

    • Downloads: 955
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 374
  • For Security & Risk Professionals

    Report:Listen To Your Customers To Meet Financial Regulations

    The Consumer Financial Protection Bureau Is Changing The Face Of Customer Care

    Financial services firms face a new regulator in the Consumer Financial Protection Bureau (CFPB) that demands they pay more attention to customer complaints about services or products. The new...

    • For Customer Experience Professionals

      Report:Case Study: How American Cancer Society Used Measurement To Optimize Customer Experience

      The Evolution Of An Outcome-Driven CX Measurement Program

      The American Cancer Society (ACS) is the most comprehensive organization fighting cancer in the US. Every year, ACS touches millions of people who are invested in the fight against cancer. However,...

      • Downloads: 124
    • For CIO Professionals

      Report:FITARA Will Solve Some, But Not All, Federal Tech Management Issues

      Culture And Agility Remain Big Issues For Government

      It appears that the first major overhaul to federal IT management in a decade may make it through both branches of congress this year. In May, the House again passed the Federal Information...

      • Downloads: 22
    • For Marketing Leadership Professionals

      Report:Game On: Education Product Strategists Embrace Gamification

      Classroom Technology Enables New Product Innovation

      "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

      • Downloads: 686
    • For eBusiness & Channel Strategy Professionals

      Report:Why The EU ePrivacy Law Will Not Kill eCommerce

      Privacy Laws Force Rich Dialogue With Customers

      In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

      • Downloads: 221
    • For CIO Professionals

      Report:Quick Take: Impressions From Mobile World Congress 2014

      This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

      • Downloads: 333
    • For Marketing Leadership Professionals

      Report:Western European Social Media Marketing Forecast, 2012 To 2017

      Growth Slows But Remains Strong Despite Legislative Uncertainty

      Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

      • Downloads: 326
    • For CIO Professionals

      Report:Year-End 2013 IT Budget Benchmarks

      How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

      CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

      • Downloads: 1088
    • For Customer Experience Professionals

      Report:Predictions 2014: Government Customer Experience

      People expect their government to provide customer experiences that are on par with those that top companies offer. The fallout from the healthcare.gov customer experience fiasco highlighted this...

      • Downloads: 207
    • For eBusiness & Channel Strategy Professionals

      Report:What You Need To Know About The Online Sales Tax Debate

      As state and local economies face deficits and prospects of bankruptcy, the opportunity to grow revenues by requiring tax collection for online sales has resurfaced as a hot topic in eBusiness and...

      • Downloads: 201
    • For Marketing Leadership Professionals

      Report:Case Study: YouTube Adapts Its Product Strategy For Education

      Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

      • Downloads: 379
    • For Application Development & Delivery Professionals

      Report:Open Source And Cloud-Based Integration Trends

      A Recent Forrester Survey Shows Divergent Plans

      Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but...

      • Downloads: 873
    • For Enterprise Architecture Professionals

      Report:Quick Take: What The Federal Framework For Health IT Means To Providers' Architecture

      On April 3rd, 2014 The US Food and Drug Administration (FDA), Federal Communications Commission (FCC), and the Office of the National Coordinator for Health Information Technology (ONC) issued the...

      • Downloads: 102
    • For Infrastructure & Operations Professionals

      Report:China Appliance Market Dynamics, 2013 To 2017

      Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

      • Downloads: 122
    • For CIO Professionals

      Report:The Road To Social Business Transformation Starts With A Burning Platform

      Road Map: The Social Business And Collaboration Playbook

      Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

      • Downloads: 892
    • For CIO Professionals

      Report:Executing Enterprise-Versus-Local Decisions

      The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

      All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

      • Downloads: 103
    • For CIO Professionals

      Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

      Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

      This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

      • Downloads: 379
    • For CIO Professionals

      Report:Improve Business Outcomes With Adaptive Intelligence

      Making Business Intelligence A Collaborative Process Leads To Greater Insights, Security, And Efficiency

      Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight...

      • Downloads: 445
    • For CIO Professionals

      Report:The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

      In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to...

      • Downloads: 181