Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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153 results in Reports

  • Public Sector
  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 641
    • Rating:
  • For CIO Professionals

    Report:Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

    • Downloads: 711
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: At CERN, Half Of The World's Particle Physicists Experience Service Management

    As CERN, the European Organization for Nuclear Research, expanded its international collaboration, its general services and IT teams needed to change the way they supported CERN scientists and...

    • Downloads: 120
  • For CIO Professionals

    Report:India Datacenter Study: Disaster Recovery And Business Continuity

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 22
  • For Sourcing & Vendor Management Professionals

    Report:Software Is Strategic, SIs Tactical

    Saskatchewan's Social Services Ministry's Path To Modernization

    Saskatchewan is the latest Canadian province to implement comprehensive modernization and automation of its social services case management technology. It took advantage of other organizations'...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 172
  • For Application Development & Delivery Professionals

    Report:Case Study: IOR Transformed To Increase Business Agility

    Pragmatic Adoption Of SOA, Agile, Open Source, And Cultural Change Tactics Yielded Improved Business-IT Relationships And A More-Agile Organization

    The Vatican Bank, or Istituto per le Opere di Religione (IOR), transformed its application development and delivery organization over a three-year period to become: 1) agile — to respond to...

    • Downloads: 324
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

    These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

    • Downloads: 43
  • For CIO Professionals

    Report:India Datacenter Study: Cloud Computing

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 28
  • For Security & Risk Professionals

    Report:Private Sector CISOs Must Prepare For The Impact Of Public Cybersecurity Policy

    Highly publicized and allegedly state-sponsored security attacks on Google and Adobe have awakened private sector security professionals to the real threat of cyberattack. Governments at all levels...

    • Downloads: 455
  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43
  • For CIO Professionals

    Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

    • Downloads: 1164
  • For CIO Professionals

    Report:India Server Virtualization Market: A Snapshot

    The server virtualization market in India is still in its nascent stage with enterprises experimenting with virtual servers running non-critical applications. This document is designed to allow...

    • Downloads: 16
  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26
  • For CIO Professionals

    Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 21
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1212
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Loyola Marymount University Embraces ITSM To Improve Service

    For Loyola Marymount University's (LMU's) Information Technology Services (ITS), underdeveloped process, limited communication and transparency, as well as outdated tools and a siloed organization,...

    • Downloads: 125
  • For CIO Professionals

    Report:Nigeria Public Sector Market Analysis Data Tables

    These are the data tables for the report "Nigeria Public Sector Market Analysis." The report provides a comprehensive background of the dynamics in the public sector market of the African country of...

    • Downloads: 9
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:
  • For CIO Professionals

    Report:Case Study: The UK Department For Education's Information Workplace Platform

    Faced with the need to improve information management and deliver better government services in an era of reduced budgets, the UK's Department for Education (DfE) created an Information Workplace...

    • Downloads: 274
  • For CIO Professionals

    Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

    These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.

    • Downloads: 36
  • For Sales Enablement Professionals

    Report:Gaining Executive-Level Access

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

    • Downloads: 77
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 492
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:The Social CIO

    Future Look: The Social Business And Collaboration Playbook

    Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

    • Downloads: 547
 
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