About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Business process professionals responsible for packaged applications often have difficulty in getting their arms around the total costs of ownership of their business solutions. SaaS simplifies the...
Risk, as it pertains to technology development and operations, comes in many guises and requires different mitigation strategies. Unfortunately, many organizations apply a set of imprecise,...
To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in...

This model is designed to function as a decision tool for planning enterprise storage refresh strategy. Given a set of assumptions, a firm can use this tool to model and compare two scenarios for...
Business Case: The CRM Playbook
Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

A Total Economic Impact™ Analysis Uncovers Long-Term Value In Cloud Apps
Cloud applications continue to gain momentum in enterprise applications as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs...
A Total Economic Impact™ Analysis Uncovers That For Most Companies Leasing A Data Center Is More Economical Than Building One
Data centers are running low on space, power, and cooling. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals are faced with the critical...
Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...
A Total Economic Impact™ Analysis Uncovers Real Transformational Benefits
Companies waste millions of dollars each year on ineffective and inefficient business processes. Many companies attack this waste with process improvement exercises using approaches such as Six...
A Tool To Help You Uncover The Economic Value Of Your Community
Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

A Total Economic Impact™ Analysis Uncovers Quick Payback And Continuing Value
Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some IT executives push...
Business Case: The Governance, Risk, And Compliance Playbook
As the governance, risk, and compliance (GRC) platform market matures, product vendors struggle to point to credible return on investment figures, and potential buyers similarly struggle when asked...
This is a workbook to help you analyze the TEI of building versus leasing a data center.
Business Case: The Contact Centers For Customer Service Playbook
Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

A Total Economic Impact™ Analysis Uncovers Continuing Value Through New Data Applications
Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some BP pros push back...
Business Case: The Business Intelligence Playbook
As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...
Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...
Business Impact: The Identity And Access Management Playbook
Security and risk (S&R) executives responsible for identity and access management (IAM) must manage access to sensitive applications and data because of security and compliance requirements -- and...