Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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18 results in Reports

  • Total Economic Impact (TEI)
  • For Application Development & Delivery Professionals

    Report:Packaged Apps In The Cloud: Cost Of Ownership Models Evolve Toward The Transparency Of SaaS

    Business process professionals responsible for packaged applications often have difficulty in getting their arms around the total costs of ownership of their business solutions. SaaS simplifies the...

    • Downloads: 1304
  • For CIO Professionals

    Report:Forrester's Technology Investment Matrix Clarifies Technology Risk Issues And Strategies

    Risk, as it pertains to technology development and operations, comes in many guises and requires different mitigation strategies. Unfortunately, many organizations apply a set of imprecise,...

    • Downloads: 661
  • For Sales Enablement Professionals

    Report:Technology Value Beyond The Buyer's Four Walls: External Stakeholder Impact Defined

    To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in...

    • Downloads: 313
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:The Financial Impact Of Storage Refresh Cycles

    This model is designed to function as a decision tool for planning enterprise storage refresh strategy. Given a set of assumptions, a firm can use this tool to model and compare two scenarios for...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

    • Downloads: 133
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The ROI Of Cloud Apps

    A Total Economic Impact™ Analysis Uncovers Long-Term Value In Cloud Apps

    Cloud applications continue to gain momentum in enterprise applications as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs...

    • Downloads: 1386
  • For Infrastructure & Operations Professionals

    Report:Build Or Buy? The Economics Of Data Center Facilities

    A Total Economic Impact™ Analysis Uncovers That For Most Companies Leasing A Data Center Is More Economical Than Building One

    Data centers are running low on space, power, and cooling. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals are faced with the critical...

    • Downloads: 1041
  • For Analyst Relations Professionals

    Report:Selecting And Preparing AR's Customer References

    Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

    • Downloads: 283
  • For Enterprise Architecture Professionals

    Report:The ROI Of BPM Suites

    A Total Economic Impact™ Analysis Uncovers Real Transformational Benefits

    Companies waste millions of dollars each year on ineffective and inefficient business processes. Many companies attack this waste with process improvement exercises using approaches such as Six...

    • Downloads: 1054
  • For Marketing Leadership Professionals

    Report:The ROI Of "Owner" Communities

    A Tool To Help You Uncover The Economic Value Of Your Community

    Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

    • Downloads: 193
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The ROI Of Data Warehousing Appliances: Benefits, Costs, And Risks

    A Total Economic Impact™ Analysis Uncovers Quick Payback And Continuing Value

    Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some IT executives push...

    • Downloads: 894
  • For Security & Risk Professionals

    Report:Build The Business Case For A GRC Platform

    Business Case: The Governance, Risk, And Compliance Playbook

    As the governance, risk, and compliance (GRC) platform market matures, product vendors struggle to point to credible return on investment figures, and potential buyers similarly struggle when asked...

    • Downloads: 965
  • For Infrastructure & Operations Professionals

    Report:The ROI Of Building Versus Leasing A Data Center

    This is a workbook to help you analyze the TEI of building versus leasing a data center.

    • Downloads: 52
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

    • Downloads: 214
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The ROI Of Data Warehousing Appliances: Flexibility

    A Total Economic Impact™ Analysis Uncovers Continuing Value Through New Data Applications

    Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some BP pros push back...

    • Downloads: 698
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

    • Downloads: 2050
  • For CIO Professionals

    Report:The Total Economic Impact™ Methodology: A Foundational Framework For Investment Decisions

    Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...

    • Downloads: 3043
  • For Security & Risk Professionals

    Report:Use Commercial IAM Solutions To Achieve More Than 100% ROI Over Manual Processes

    Business Impact: The Identity And Access Management Playbook

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage access to sensitive applications and data because of security and compliance requirements -- and...

    • Downloads: 396
 
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