Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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7 results in Reports

  • Past 6 months
  • Paul D. Hamerman
  • For Application Development & Delivery Professionals

    Report:Select The Best HRM Solutions Using An Accelerated Approach

    Tools And Technology: The Human Resource Management Playbook

    This report, a component of Forrester's human resource management (HRM) playbook, provides a framework for selecting and acquiring HRM software and related services. The widespread adoption of...

    • Downloads: 209
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 635
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Customer-Centric HRM Technology, Q2 2014

    Innovation Boosts Employee Engagement And Customer Value

    The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast...

    • Downloads: 52
  • For Application Development & Delivery Professionals

    Report:Define Your Strategic HR Technology Road Map

    Road Map: The Human Resource Management Playbook

    Most companies face challenges in sustaining a portfolio of human resource management (HRM) applications, which are typically poorly integrated and have functional gaps as well as solution overlaps....

    • Downloads: 339
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 44
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 389
  • For Application Development & Delivery Professionals

    Report:Explore The Emerging SaaS ERP Market

    Many application delivery leaders are in the process of reassessing their existing enterprise resource planning (ERP) implementations, which may be more than a decade old, inflexible to the changing...

    • Downloads: 547
    • Rating: