About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Innovation Isn't Just About New Products
More than 95% of the enterprise budget decision-makers Forrester surveyed indicated that increasing IT capacity and resources for innovation is on their agenda for the next year, according to our...
There's an old adage that says it takes Microsoft three times to get it right. Its commitment to SharePoint in the cloud is clearly evident in its investment in data centers, a costly retrofitting of...

Ideation: The Innovation Playbook
Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

A New Duet Drives Critical Integration
Microsoft = knowledge worker software. SAP = business process. Despite extensive effort on the part of each vendor to encroach on the other's turf, this high-level analysis still holds. Hence, the...
An Empowered Report
In the hyper-competitive online social marketing world two things differentiate the winners from the losers: creativity and client service. When Ogilvy's 360 Digital Influence group looked at...
Adoption Of SharePoint 2010 — A Serious Application Platform — Is Strong
The stage is set for a big upswing in custom application development on SharePoint. First, SharePoint Server 2010 adoption is very strong, and this version of the product has the strongest features...
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

The Vendor Landscape Creates More Opportunity And Complexity
When Forrester introduced the concept of the Information Workplace (IW) in 2006 it was largely a vision of the future. Since then, much has changed. The world economy has suffered a prolonged...
Three Firms Achieve Tangible Results
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
Early Adopters Outline The Promise And Prerequisites For Success
The days of Microsoft SharePoint being only a locally installed software product are over. Microsoft's commitment to SharePoint in the cloud is evident in its massive data-center investments, its...

How US Information Workers Adopt And Use Technology
This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...
Policy And Procedures: The Social Business And Collaboration Playbook
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
SharePoint adoption continues to grow at a rapid pace. According to Forrester's July 2011 Global SharePoint Usage Online Survey, 57% of organizations surveyed have already deployed SharePoint 2010 a...
Change Management: The Social Business And Collaboration Playbook
It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise IT is this adage more fitting than in social business and collaboration. For two...

Business Impact: The Social Business And Collaboration Playbook
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

Google Apps Business Is Growing; Mobile, Social, And APIs Move To The Fore
Forrester spent a day with Google Apps Vice President Dave Girouard and members of his team to hear the latest on Google Apps for Business and Google Apps for Government. With the US General Services...
Mainsoft Provides The Crucial Glue For A Multivendor IW Strategy
Amway runs an extremely complex, global business including product development, manufacturing, marketing, and a unique and highly successful distribution system. This complexity means that Amway IT...
Implementing SharePoint can be a broad and complex initiative. Given the depth and breadth of the product it's not surprising that SharePoint professional services firms come in all shapes and sizes....

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...
The Information Workplace is moving from vision to reality. The best evidence is coming in the form of vendors offering broad, previously disparate functionality packaged together to solve common...
The Five Top-Of-Mind Streams And How They Stack Up
In Forrester's first 19-criteria evaluation of activities streams vendors, Forrester identified the five significant players — Neudesic Pulse, Salesforce Chatter, Socialcast by VMware...

Highly Integrated With A Risk Of Lock-In
Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

Customer Struggles With Social, Cloud, And Mobile Signal A Transition
Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

Office 365 Has Much But Not All Of What Firms Need From A Collaboration Platform
On June 28, 2011, Microsoft launched Office 365 in 40 countries after a massive public beta involving 200,000 organizations from every region. This product encompasses Office Professional Plus and...
Investments in enterprise social technology continue to rise. At the same time, the bet on enterprise social initiatives becomes increasingly strategic. The stakes are high, the risk of failure looms...