About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Forrester's 2013 planning guidance is an essential element to your annual process of establishing your plan, defending your plan, and ultimately winning with your plan. On November 20 at 11:00...
Something quite remarkable happened in San Francisco this week. Counter to the tectonic norm in this amazing city, sales enablement came into alignment. How so? Our team gathered with some...
This is the Don't Miss The Forum edition of my running effort to connect you to all the value, ideas, analysts, and happenings from my team at Forrester. As we ring in 2013, I want to...
Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success...
SE pros, this blog post highlights a Q&A I did recently with two of the analysts on my Marketing team who will be delivering our track on Lead Management at our upcoming Sales Enablement Forum...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you...
While the emerging disciplines and practices of effective sales enablement are taking shape as I type, a gut check now and then on progress makes sense. Stories are what I like to hear, because...
This is our final post to the Tech Marketing (TM) role blog, but we are not going away! We have consolidated the number of professional roles you can choose as your home page at Forrester.com,...
This is the Don't Miss The Forum edition of my running effort to connect you to all the value, ideas, analysts, and happenings from my team at Forrester. As we ring in 2013, I want to share...
I have the privilege of talking with many of our clients and, surprising as it may sound, many don't have titles that match their real jobs! Who does these days? Maybe...
Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect in the coming...
As we turn to September it's time to think about your plan to meet the CEOs goals in 2013. You and your executive management have probably already articulated that your growth strategy is...
Now that the confetti has been swept off the floor of our eBusiness Forum in Chicago, its time to offer a behind the scenes look at who won our 2012 B2B Groundswell Awards and why. Mark...
Hello Fellow B2B Marketers, welcome to the first entry of Marketing Mondays, a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive...
Hello Fellow B2B Marketers, Marketing Monday (or a bit later on a holiday week) is a regular blog post highlighting our ongoing research focused on B2B revenue...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can...
We are counting down to power up the Sales Enablement Forum 10 short weeks from now. Please hold the dates, February 14-15, so you can join hundreds of your peers and a bunch of Forrester...
The world of buyers and sellers has changed — vendor CEOs enter 2012 with growth strategies that favor deeper relationships with customers and that push sales to do more cross-selling at higher...
Dean Davison, whom I trust some of you know from his time as the head of the outsourcing practice at Meta Group or Customer Intelligence at EDS, has joined the Forrester team supporting Tech...
We chose the lead image for this year's Sales Enablement event to grab your attention because we believe you can truly be a HERO to your CEO. But it won't be an everyday task...
IN CASE YOU MISSED THIS CHANGE IN SCHEDULING, OUR NEXT WEBINAR IS NOW ON NOVEMBER 14. ________________________________________________________________________________________________________...
Regardless of a salesperson's conversational skills, buyers have to care about what those salespeople have to say. So how likely is it that an executive is going to agree to meet with someone...
We are putting together our final plans and the Sales Enablement Forum for 2012 is shaping up nicely. Here is a brief video update on the theme and our speakers and why I believe this is a...