Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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8 results in Reports

  • Julie A. Ask
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Mobile Trends For Marketers

    Navigate Beyond The Hype To Drive Near-Term Results

    In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

    • Downloads: 859
  • For Marketing Leadership Professionals

    Report:2013 Mobile Trends For Marketers

    Multiyear Strategies And Larger Investments Define This Year

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

    • Downloads: 1656
  • For Marketing Leadership Professionals

    Report:2012 Mobile Trends For CPS Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 763
  • For Marketing Leadership Professionals

    Report:Digital Marketing: The Future Of Mobile Is Context

    Mobile Transforms How Interactive Marketers Engage With Customers

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 1537
  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 6098
  • For Marketing Leadership Professionals

    Report:Asia Pacific Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies...

    • Downloads: 878
  • For Marketing Leadership Professionals

    Report:US Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

    • Downloads: 1860
  • For Marketing Leadership Professionals

    Report:Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

    • Downloads: 1724