Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Why Don't European Marketers Spend More On Social Media?

    European marketers are as excited about social media today as ever before. In fact, according to our annual survey, three-quarters of interactive marketers in Europe either already use social media...

    • For Marketing Leadership Professionals

      Blog:How To Win A Forrester Groundswell Award For Social Relationship Marketing

      We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social...

      • For Marketing Leadership Professionals

        Blog:I'm Back In NYC

        I'm really pleased to announce that I've moved back to New York City. I actually started my interactive marketing career in New York almost 15 years ago, and I started my analyst career in...

        • For Marketing Leadership Professionals

          Blog:Facebook Still Doesn't Get Marketing

          On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

          • For Marketing Leadership Professionals

            Blog:Smart Move: Facebook buys Atlas

            Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...

            • For Marketing Leadership Professionals

              Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

              [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

              • For Marketing Leadership Professionals

                Blog:Facebook Begins Building The Database Of Affinity

                It’s been clear for a while now that the greatest value of social media to marketers won’t come from placing ads on social sites — it’ll come from using social data to improve...

                • For Marketing Leadership Professionals

                  Blog:Forrester Groundswell Award Entries Are Due February 28

                  You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

                  • For Marketing Leadership Professionals

                    Blog:Continuing The Conversation About Facebook

                    Our recent report on why Facebook is failing marketers has caused quite a bit of conversation — with some supporting our findings and others disputing them — and we think that’s...

                    • For Marketing Leadership Professionals

                      Blog:The Dark Side of the Database of Affinity?

                      Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                      • For Marketing Leadership Professionals

                        Blog:Database of Affinity: The Race Is On

                        Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for...

                        • For Marketing Leadership Professionals

                          Blog:The Social Technographics Score helps marketers create better social strategies

                          We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

                          • For Marketing Leadership Professionals

                            Blog:It's Time To End Social Exceptionalism

                            Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

                            • For Marketing Leadership Professionals

                              Blog:Why Won't Marketers Recommend Their Social Vendors?

                              In 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and...

                              • For Marketing Leadership Professionals

                                Blog:Facebook Still Dominates Teens’ Social Usage

                                Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                • For Marketing Leadership Professionals

                                  Blog:To Succeed In Social Media, Lower Your Expectations

                                  I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                                  • For Marketing Leadership Professionals

                                    Blog:One Week Left To Win A Forrester Groundswell Award

                                    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                                    • For Marketing Leadership Professionals

                                      Blog:Enter the 2014 Forrester Groundswell Awards!

                                      We're now accepting entries for the 2014 Forrester Groundswell Awards — the deadline is February 28 — and we'd love to recognize your social marketing programs at our Marketing...

                                      • For Marketing Leadership Professionals

                                        Blog:The Deadline For Forrester Groundswell Award Entries Is Today!

                                        Just a reminder that you've got less than 24 hours to enter your submission for the 2012 Forrester Groundswell Awards - we'll be accepting entries until 11:59pm Eastern Time (EDT) tonight....

                                        • For Marketing Leadership Professionals

                                          Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

                                          A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

                                          • For Marketing Leadership Professionals

                                            Blog:How will the Database of Affinity change marketing?

                                            Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like...

                                            • For Marketing Leadership Professionals

                                              Blog:Preparing For The Groundswell

                                              Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...

                                              • For Marketing Leadership Professionals

                                                Blog:Facebook Graph Search: Important But Boring

                                                I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

                                                • For Marketing Leadership Professionals

                                                  Blog:Announcing The Sixth Annual Forrester Groundswell Awards

                                                  It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Instagram Is The King Of Social Engagement

                                                    Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage...