Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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12 results in Reports

  • Bryan Wang
  • For eBusiness & Channel Strategy Professionals

    Report:What You Need To Know About Mobile Payments In China

    China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

    • Downloads: 101
  • For Infrastructure & Operations Professionals

    Report:China Tech Market Outlook: 2012 To 2013

    The Big Dragon's IT Spending Will Slow Down In 2012

    The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

    • Downloads: 339
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

    Securing The Right Partnership Model Will Be Critical To Success

    China's public cloud market is expecting strong growth until 2020. However, the combination of opaque Chinese government policies, unique business culture, and rapidly evolving perceptions of cloud...

    • Downloads: 424
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Evaluating Cisco's Strategy: How Many Market Adjacencies Are Too Many?

    This document provides vendor strategists with an evaluation of Cisco's corporate restructuring announcement. Cisco's vision is explained and its network-centric offerings are analyzed. Additionally,...

    • Downloads: 18
  • For Infrastructure & Operations Professionals

    Report:Content Providers Are Disrupting China's Mobile Device Market

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

    • Downloads: 170
    • Rating:
  • For CMO Professionals

    Report:Competitive Strategy In The Age Of The Customer: China

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advantage is customer...

    • Downloads: 112
    • Rating:
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 215
  • For Infrastructure & Operations Professionals

    Report:Making Informed Mobile Payment Investments In China

    The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

    • Downloads: 225
  • For Infrastructure & Operations Professionals

    Report:How Vendors Will Accelerate The Move To Enterprise Mobility In Asia Pacific

    Increasing smartphone penetration and a growing number of mobile workers are making mobility strategies an imperative for Asian enterprises. To capture growing corporate demand for enterprise...

    • Downloads: 564
  • For Infrastructure & Operations Professionals

    Report:Huawei Takes On The Global Enterprise Market

    Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame

    Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

    • Downloads: 123
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Telcos Dive Headlong Into Asia's Cloud

    Differentiation And Precise Market Segmentation Will Determine Success

    As the Asia Pacific cloud market develops, it is becoming extremely crowded with competitors looking to position — or reposition — for future success. Many traditional telecommunications...

    • Downloads: 495
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: China Eastern Airlines' Corporate App Store Boosts Enterprise Mobility

    China Eastern Airlines (CEA), one of the top airlines in China, estimates that around 50,000 of its employees use mobile devices for work. To support this usage and leverage mobility even further...

    • Downloads: 134