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Description
Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the long term. This webinar addresses why open innovation programs are ideally suited to accelerate and expand the identification of new product and service opportunities across the spectrum of innovation. We also discuss why product strategists should focus on the significant business benefits rather than a strict return on investment (ROI) model in order to justify investments in open innovation.
Agenda:
- The Innovation Dilemma: Balancing Short- And Long-Term Goals
- How Open Innovation Can Promote Incremental And Disruptive Innovation
- How To Justify Investments In Open Innovation
Vendors mentioned: BrainBank, Brightidea, CogniStreamer, Hype, Hyve, IdeaScale, Imaginatik, Jenni, Kindling, Nosco, Qmarkets, Sopheon, Spigit, and TQS.
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