Forrester

For Enterprise Architecture Professionals

Report:Mobilize Your ECM Strategy

The staggering rate of mobile device adoption today gives content and collaboration (C&C) professionals a good reason to plan ahead for offering mobile access to enterprise content. Demand for the...

• Downloads: 580

For Enterprise Architecture Professionals

Tool:Enterprises Continue To Invest In ECM

For Application Development & Delivery Professionals

Blog:The Emergence Of CXM Solutions, And Why The Term “WCM” Lives On

There has been a great deal of talk over the past few years about what acronym will replace WCM (web content management). Web experience management? Web site management? Web engagement management?...

For Application Development & Delivery Professionals

Blog:Planes, Pains, and Multichannel Engagement

Recently on a cross-country flight, I was just waking up when the flight attendant asked me what I wanted for lunch. She was a little annoyed because I kept her waiting while I  looked...

For Application Development & Delivery Professionals

Tool:Customers Are Highly Engaged Across Multiple Channels

For Enterprise Architecture Professionals

Report:Plan Your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs

Enterprises continue to struggle under increasing volumes of varying types of content. Historically, content and collaboration (C&C) professionals have taken a product-specific approach to their...

• Downloads: 993

For Application Development & Delivery Professionals

Blog:Behind The Scenes Of The WCM Wave For Digital Customer Experience

David Aponovich and I recently published a Forrester Wave™ on web content management for digital customer experience. In this videocast, David and I talk about how we did the research that went...

For Enterprise Architecture Professionals

Tool:The ECM Suite Remains More An Ideal Than A Reality

For Application Development & Delivery Professionals

Blog:An Interactive Discussion About Digital Customer Experience Strategies

Over the past year, we’ve been discussing — through our research and client interactions — the issues involved with digital customer experiences. What’s interesting about this...

For Application Development & Delivery Professionals

Blog:Splintering into mobile

I love reading newspapers, and I have a 45-minute train ride to work and that’s perfect for newspaper reading. But the newspaper box at the train station has eaten more than its fair share of...

For Application Development & Delivery Professionals

Blog:Three CXM Trends For 2012

As I recently celebrated my fifth anniversary as a Forrester analyst, I reflected on how my coverage area has changed. For the past five years I've covered the web content management (WCM)...

For Application Development & Delivery Professionals

Report:Drive Business Transformation With Digital Customer Experiences

Executive Overview: The Digital Experience Delivery Playbook

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

• Downloads: 1258
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For Application Development & Delivery Professionals

Blog:Online Engagement: An Integration Play?

I still get a lot of client inquiries on “Web content management.” In fact, the past few months have been the busiest I’ve had since I joined Forrester almost four years ago. Many...

For Application Development & Delivery Professionals

Report:Harnessing The Convergence Of Customer Experience Management Solutions

C&C Pros Must Define The Role Of Content In The CXM Ecosystem

A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...

• Downloads: 955

For Enterprise Architecture Professionals

Report:Update 2010: Topic Overview: Enterprise Content Management

Enterprise content management (ECM) continues to attract interest from organizations trying to manage the explosion of unstructured content. Enterprises want three things from ECM: to help make...

• Downloads: 3683

For Application Development & Delivery Professionals

Report:Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

Findings From Forrester's Q1 2011 Web Content Management Survey

Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

• Downloads: 1095

For Application Development & Delivery Professionals

Blog:Four Points To Ponder In A Digitally Disruptive World

It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

For Application Development & Delivery Professionals

Blog:The Revival Of Digital Asset Management

  This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

For Enterprise Architecture Professionals

Report:All Form Solutions Are Not Created Equal

Demand For Web Self-Service And Standards Drive Market Transformation

In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...

• Downloads: 532

For Enterprise Architecture Professionals

Report:Got Content? You Need Information Architects

The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

• Downloads: 979

For Application Development & Delivery Professionals

Blog:Adobe Seizes The Day

Adobe has gotten into the content management business, with its announcement earlier today of its intent to acquire Day software for $240 million. Day —with its WCM, DAM, and collaboration...

For Application Development & Delivery Professionals

Report:It Ain't Personal; Get Up Close And Contextual

Supporting Relevant Digital Experiences In The Multichannel World

Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

• Downloads: 373
• Comments: 1
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For Application Development & Delivery Professionals

Blog:The North Plains/Xinet Acquisition: Not A DAM Game-Changer

Guest post from Researcher Anjali Yakkundi North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow...

For Application Development & Delivery Professionals

Report:Four Questions Guide Web Mobile Content Management Plans

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

• Downloads: 826
• Comments: 2
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For Application Development & Delivery Professionals

Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Adobe Offers A Leading Combination Of Strategy And Resources

Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

• Downloads: 771
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