Chief Marketing Officer
Forrester's Marketing Leadership Forum 2012
Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company, including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Ms. Keim was the Executive Vice President of Marketing at ServiceSource, a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Ms. Keim was integral to the company's success in growing from $7 million to $100 million-plus in revenues and extending its global footprint to more than five service centers and 700 employees. Her previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early-stage concept to more than $100 million in revenue and, ultimately, an IPO. Her team was responsible for equipping a 100-plus-person sales team with lead generation programs, product marketing, and training for more than 50 partners, including Sun, Oracle, and IBM. Ms. Keim began her career at Bank of America in the Technology Finance Group, where she focused on funding emerging companies.
Ms. Keim holds an M.B.A. from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.