Kelland Willis

Associate Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Kelland covers issues such as global online and mobile strategies, international fulfillment, payments, product merchandising, and maintaining brand integrity in new markets and channels. Her research also analyzes consumer offline, online, and mobile shopping behavior in North America and Asia Pacific, with a specific focus on China.

Previous Work Experience

Kelland joined Forrester after working in Beijing for three years. While in Beijing, she worked as a consultant at Larkin Trade International, an import and export compliance consulting firm. Prior to that, she worked as a consultant at 5lux.com, one of China's first online luxury marketplaces.

Education

Kelland earned a B.A. in international studies from the University of Washington.

Kelland Willis's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Selling Direct-To-Consumer Online In China

    eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

    • Downloads: 40
  • For eBusiness & Channel Strategy Professionals

    Report: Understand The Metrics That Drive Global eCommerce Success

    Online businesses recognize that not only is the global eCommerce opportunity massive, but that a global presence is necessary to be competitive in today's retail landscape. One of the major hur...

    • Downloads: 126
  • For eBusiness & Channel Strategy Professionals

    Report: Use Mobile To Engage With In-Store Consumers In China

    Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales...

    • Downloads: 71
  • For eBusiness & Channel Strategy Professionals

    Report: What You Need To Know About Mobile Payments In China

    China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales f...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report: Create Your Global eCommerce Road Map

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them, but may be unsure of how to capitalize on it. This report, the road map chapter for ...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report: Understanding The Dynamics Of China's eCommerce Market

    China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. T...

    • Downloads: 514
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Habits Of The Retail Shopper In China

    China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusin...

    • Downloads: 426
  • For eBusiness & Channel Strategy Professionals

    Report: International Shipping Solutions For US Online Retailers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than ...

    • Downloads: 285
  • For eBusiness & Channel Strategy Professionals

    Report: China Online Retail Forecast, 2013 To 2018

    China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C...

    • Downloads: 294
  • For eBusiness & Channel Strategy Professionals

    Report: Create Your Global eCommerce Road Map

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them, but may be unsure of how to capitalize on it. This report, the road map chapter for ...

    • Downloads: 217
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