Forrester

For Analyst Relations Professionals

Report:Planning Great Analyst Days

A Planning Tool For Events Attended By Industry Analysts

While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst...

• Downloads: 391

For Analyst Relations Professionals

Report:Major Analyst Evaluations Are The Weakness Of AR Teams At Services Vendors

AR's Circumstances And Successes Through The Lens Of Vendor Type

Industry analyst relations (AR) teams have a tough job at services vendors. They find fewer analysts evaluating services than products, which means there are fewer potential champions of services...

• Downloads: 219

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 262

For Analyst Relations Professionals

Report:Is Your AR Fiddling While Rome Burns?

How AR Proves Its Value In An Unsettled Market

When economic turmoil impacts technology markets, many analyst relations (AR) teams appear blithely unaffected. In some cases, AR managers don't know what changes to make to their programs or even...

• Downloads: 204

For Analyst Relations Professionals

Report:AR's Graveyard: Unmet Sales Commitments

More than half of the industry analyst relations (AR) teams that we surveyed in April 2007 say that they commit to objectives that help the sales function. But poor sales results threaten to...

• Downloads: 208

For Analyst Relations Professionals

Report:Ten Key Skills For Small Industry Analyst Relations Teams

Industry analyst relations (AR) teams are often small, and yet the function demands a broad range of skills. To help AR managers resource their teams as effectively as possible, Forrester has...

• Downloads: 210

For Analyst Relations Professionals

Report:The Seven Weaknesses Of Regional AR

As vendors seek to broaden their geographic exposure to industry analysts, their analyst relations (AR) organizations deploy staff in key geographic regions. But regional conditions inevitably differ...

• Downloads: 142
• Comments: 7

For Analyst Relations Professionals

Report:The State Of Enterprise Software Adoption In Europe

Business Technographics Europe

In 2007, European enterprises will significantly increase spending on new software initiatives and projects. Top priority will be improving inter-application integration (26%), then upgrading...

• Downloads: 147

For Analyst Relations Professionals

Report:Commercial Size Is No Barrier To Your AR Success

AR's Circumstances And Successes Through The Lens Of Commercial Size

AR managers at small vendors and in small regional teams often fear that larger competitors can use their bigger budgets and manpower to dominate analyst relationships. As poor AR would imply poor...

• Downloads: 109

For Analyst Relations Professionals

Report:Tech Marketers Should Focus AR On Marketing, Not Sales

Over half the industry analyst relations (AR) teams we surveyed in April 2007 say they commit to sales objectives even though two-thirds of them report to marketing and corporate communications...

• Downloads: 89